One of the biggest mistakes lawyers make with their marketing is a failure to measure the results. This is especially true on the web. With a free program such as Google Analytics, you can understand how visitors are interacting with your website, where they are coming from, what they are searching for to get there, how many leads your site is generating, and more.
Where To Start
As I mentioned above, if you don’t currently have an anlaytics solution for your law firm website, you should start out with Google Analytics. It has a robust set of features and doesn’t cost you anything. Here is a short video that does a nice job of addressing the core uses for Google Analytics and how to set it up:
Take 20 Minutes To Learn How To Use Google Analytics
One of the biggest obstacles with analytics is understanding what data you need to look at and what isn’t important. By taking the time to understand what the data means and what reports are useful, you can learn how to use the data to get your site to produce more clients. Without understanding how to use the tool, you will simply be looking at some fancy charts.
Resources For Understanding Analytics (If You Want To Get Serious!)
If you prefer to watch and learn, Google Analytics has a youtube channel. They have a lot of helpful videos covering all different aspects of using the program.
Articles / Blogs
One of the best books on the subject is, Web Analytics: An Hour A Day, by Avinash Kaushik. It provides a solid understanding of analytics as well as a methodology to use.
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