If you’re a locally-focused law firm, your web marketing must take local search into consideration. One of first places you should make sure you are listed is Yahoo Local:
But merely claiming your Yahoo local law firm listing is just the beginning. Once you have claimed your profile, you need to make optimizations to your listing to increase its visibility in Yahoo search engine results. Here are just a couple quick tips for optimizing your law firm’s Yahoo Local listing:
Local Law Firm Address
It’s very important to include your businesses local address. Keep in mind, that the search engines are constantly getting better at identifying locality. If you use a PO Box or some other address, this will impact your visibility for local searches in your geographic area. Don’t try to manipulate your local listing by using an address that doesn’t represent your physical location. Remember, the search engines are smarter than you.
Putting Your Law Firm’s Local Listing In The Right Category
Local listings are broken down into several specific categories and sub-categories. These categories assist the search engines in understanding for which searches to serve your listing. If you select the wrong category, or don’t specifically and accurately identify your practice areas, your local listing’s search visibility will be negatively impacted.
Keyword Usage In Title
Make sure you use keywords in your local listing’s title. Failing to use properly use keywords in your local listing’s title will inhibit the search engine’s ability to determine what services your law firm provides. By using practice-specific keywords in your listing title, you will assist the search engine in understanding the nature of your practice and increase your visibility for practice-specific local searches.
Keywords In Description
In addition to using practice-specific keywords in your local listing title, you should also use them in your listing description. Again, proper keyword usage throughout your listing will assist the search engine in understanding for what search your listing is relevant. This works much the same way that on-page optimization works for organic search engine optimization.
Location Keywords
In addition to using practice-specific keywords, you also should use location keywords. Location keywords might be a city, county, or even a state. Keep in mind that the more locally-minded you are, the more visibility you will have for localized searches. Trying to target very broad geographic areas will often result in lack of visibility. If you’re trying to catch a broad competitive geographic location, you will need to perform additional optimizations to your local profile.
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