If you’re a solo, small, or even mid-sized consumer focused (i.e. personal injury, criminal defense, bankruptcy, etc.) law firm, merely “having” a website and blog for your law firm should cost you next to nothing. No, you did not misread that. Having a law firm website and blog should not be costing you thousands, or even hundreds of dollars per month. There are several options available for having a very professional looking website and content management system for less than $50 per month. When it comes to merely “having” a website and blog, the only things worth paying for are hosting, installation, and possibly design.
It is truly astounding how many lawyers are paying hundreds to thousands of dollars per month merely to have a static website merely “set-up”. With all the free and inexpensive options available for creating a dynamic, professional website and blog, paying hundreds or thousands per month for set-up is a huge waste of money.
What you should be paying for are web marketing and publicity
On the other hand, paying for law firm SEO, web marketing, and publicity may be well-worth the money. Of course, this depends on what results the web marketing company can generate for your firm. As with all other forms of marketing and advertising, it comes down to three simple words:
Return On Investment
So, if you’re spending more than $50 per month just to “have” a website, the time has come to stop dumping money into the web abyss and start investing in an effective and efficient web presence.
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"Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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