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Case Study: Glusing & Muher, LLC.
Project
Mr. Muher had an older, static website that he had built but never marketed. The site attracted few visitors and wasn’t generating leads. He was looking to drive additional business and revenue with his website.
Objective
To increase website traffic, generate phone calls through the website, and add an additional revenue stream for the firm.
Methodology
Initial Research phase: Frank was interested in growing his web presence throughout the city of Baltimore. His practice concentrates on auto accidents, work related injuries, and other personal injuries.
Existing Web Presence Analysis: Frank had invested in a customized, static website. His existing site lacked some important foundational components (no links were pointing to the site and new content could not be added easily). We installed a content management system for the backend of Frank’s site so that it could be edited and updated with ease.
Keyword Discovery: During our keyword discovery phase, we found higher volume terms well suited for Frank’s practice. After analyzing the relative competitiveness of the terms, we identified the phrases best positioned to deliver more traffic.
Competitive Analysis: We were able to identify Frank’s top web competitors through search and analysis using his core keyword phrases. After studying the methods and strategies of his competitors, we were able to implement some of those same strategies for Frank.
On-Page Optimizations: Prior to our work, Frank’s site had no on-page optimization performed. This was significantly impacting the search engine’s ability to “understand” what Frank’s site was about. After performing our on-page optimizations, Frank’s site received an immediate boost in website traffic.
Link Building: This was an area where we were able to make a significant impact. Frank’s site had no incoming links when he started with us. Based on our research and competitive analysis, we were able to identify a number of important link targets very quickly. The results have been substantial thus far improving the site’s search engine visibility as well as its visibility in other legally-related sites.
Opportunity Assessment: We put together a set of recommendations and advertising opportunities to help increase Frank’s visibility online and to drive more inquiries to the firm. Frank has taken advantage of these recommendations and has seen large gains in client inquiries and search traffic as a result.
Results:
Visitor Traffic: 569% increase in visitors to the site (Avg visitors went from 59 a month to 521 a month)
Lead Generation: 657% increase in potential client inquiries generated through the website (Avg leads generated went from 7 a month to 74 a month)
Case Study: Jeremy F. Rosenthal
Project
Jeremy approached us because his existing site wasn’t generating the amount of traffic or inquiries he needed. He had been with a marketing firm that was assisting with some “local visibility” (Google Maps) but the results thus far had been underwhelming.
Objective
To increase search engine visibility, targeted website traffic, and inquiries through the website.
Methodology
Initial Research phase: Jeremy wanted to increase his presence in the McKinney and Collin County areas of Texas. The practice concentrates on different criminal offenses ranging from misdemeanors to serious felony offenses.
Existing Web Presence Analysis: Jeremy had a static website constructed through Godaddy’s “Website Tonight” site builder. The existing site lacked the ability to easily make updates. In addition, the domain name www.thecollincountylawyer.com was relatively new. As a result the site was only getting a handful of visitors each month.
Website Update: The first thing we did was transfer the website onto a WordPress CMS. Jeremy liked the original look of the site so we preserved the overall appearance but built the site on top of the WordPress content management system. It was important that we had the ability to easily update the site, add content, and make necessary optimization changes. Switching to the WordPress CMS ensured we had a flexible system that could do all of these things.
Keyword Discovery: Jeremy had a very specific geographic and practice area focus which helped us concentrate our efforts with his keyword selection. Our keyword discovery process revealed some real opportunities for targeting terms with decent search volume and unexpectedly low competition. This allowed us to accurately identify some excellent short term key phrase targets.
Competitive Analysis: Jeremy provided us with several competitors in his area that had successful web campaigns. Additionally, we created a list of competitors that we identified through web visibility for some of his core key phrases. We were able to get a good look at what the other firms were doing successfully so that we could implement those strategies.
On-Page Optimizations: Because of the limitations with the original website, there were no on-page optimizations. This was significantly impacting the search engine’s ability to “understand” what the site was about. After performing our on-page optimizations, Jeremy’s site received a boost in website traffic.
Link Building: Jeremy’s site did not have a strong link profile prior to our involvement. As a result, his site was not very authoritative and had little to no visibility on search engines. Based on our research and competitive analysis, we were able to identify a number of important link targets. After executing our link building campaign, the results have been substantial. You can see the change in the traffic, website visitors, and incoming phone call numbers below.
Opportunity Assessment: Jeremy took advantage of several of our opportunity recommendations that have both increased the site’s search visibility, as well as, the firm’s visibility across other networks. This included a number of paid listings as well as a new blog separate from his website. These opportunities have become a consistent source of potential client inquiries.
Results:
Visitor Traffic: 6,331% increase in visitors to the site (Avg visitors went from 13 a month to 1,235 a month)
Lead Generation: 2,750% increase in potential client inquiries generated through the website (Avg phone calls generated went from 2 a month to 72 a month)
