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Case Study: Glusing & Muher, LLC.

www.muherlaw.com

Project

Mr. Muher had an older, static website that he had built but never marketed. The site attracted few visitors and wasn’t generating leads. He was looking to drive additional business and revenue with his website.

Objective

To increase website traffic, generate phone calls through the website, and add an additional revenue stream for the firm.

Methodology

Initial Research phase: Frank was interested in growing his web presence throughout the city of Baltimore. His practice concentrates on auto accidents, work related injuries, and other personal injuries.

Existing Web Presence Analysis: Frank had invested in a customized, static website. His existing site lacked some important foundational components (no links were pointing to the site and new content could not be added easily). We installed a content management system for the backend of Frank’s site so that it could be edited and updated with ease.

Keyword Discovery: During our keyword discovery phase, we found higher volume terms well suited for Frank’s practice. After analyzing the relative competitiveness of the terms, we identified the phrases best positioned to deliver more traffic.

Competitive Analysis: We were able to identify Frank’s top web competitors through search and analysis using his core keyword phrases. After studying the methods and strategies of his competitors, we were able to implement some of those same strategies for Frank.

On-Page Optimizations: Prior to our work, Frank’s site had no on-page optimization performed. This was significantly impacting the search engine’s ability to “understand” what Frank’s site was about. After performing our on-page optimizations, Frank’s site received an immediate boost in website traffic.

Link Building: This was an area where we were able to make a significant impact. Frank’s site had no incoming links when he started with us. Based on our research and competitive analysis, we were able to identify a number of important link targets very quickly. The results have been substantial thus far improving the site’s search engine visibility as well as its visibility in other legally-related sites.

Opportunity Assessment: We put together a set of recommendations and advertising opportunities to help increase Frank’s visibility online and to drive more inquiries to the firm. Frank has taken advantage of these recommendations and has seen large gains in client inquiries and search traffic as a result.

Results:

Visitor Traffic: 569% increase in visitors to the site (Avg visitors went from 59 a month to 395 a month)

Lead Generation: 657% increase in potential client inquiries generated through the website (Avg leads generated went from 7 a month to 53 a month)

Search Engine Visibility: While we believe that website rankings are only a piece of the online marketing puzzle, here are just a small handful of terms for which Franks’s site www.muherlaw.com made great strides:

Case Study: Adli Law Group P.C.

www.adlilaw.com

Project

The Adli Law Group P.C. approached us to implement a comprehensive web strategy for the firm. The goal was to establish a web presence starting with the Los Angeles, CA area and expand into London, Tokyo, and Taipei.

Objective

To increase search engine visibility, targeted website traffic, and website lead generation.

Methodology

Initial Research phase: The Adli Law Group was interested in growing their web presence starting with Los Angeles, CA and then extending into London, Tokyo, and Taipei. Their practice concentrates on patent, trademark, copyright, business law, and litigation.

Existing Web Presence Analysis: Adli Law Group had a simple, static website. The existing site lacked some important functionality including the ability to easily update the site. In addition, the domain name www.adlilaw.com was relatively new and had very little authority as far as the search engines were concerned. The site was generating a handful of visitors (around 19) and an average of 1 contact a month.

Website Update: The first thing we did was transfer the website onto a WordPress CMS. It was important that we had the ability to easily update the site, add content, and make necessary optimization changes.

Keyword Discovery: Our keyword discovery process revealed some real opportunities for targeting terms with decent search volume and unexpectedly low competition. This allowed us to accurately identify some excellent short term key phrase targets. We also had our eye on keyword strategies we would implement as the site expanded into more locations.

Competitive Analysis: We created a list of competitors that we identified through web visibility for some of Adli Law Group’s core key phrases. We were able to get a good look at what his competitors were doing successfully so that we could implement those strategies.

On-Page Optimizations: Prior to our work, the site had no on-page optimization performed. This was significantly impacting the search engine’s ability to “understand” what the site was about. After performing our on-page optimizations, Adli Law Group’s site received an immediate boost in website traffic.

Link Building: This was an area where we were able to make a significant impact. As mentioned above, the site was brand new when we took over. There were no incoming links at the start of our program. Based on our research and competitive analysis, we were able to identify a number of important link targets very quickly. The results have been substantial thus far improving the site’s search engine visibility, incoming traffic, and contacts.

Local Strategy: To assist with the firm’s local visibility in Los Angeles, we established a Google Places profile and executed local strategies including citation building, setting up additional local profiles, checking for consistency with local listings and more.

Content Strategy: To help increase long-tail searches and visitor traffic, we placed 20 articles of custom content on the site each month. The content consisted of informational articles relating to the firm practice areas.

Opportunity Assessment: Adli Law Group took advantage of several of our opportunity recommendations that have both increased the site’s search visibility, as well as, the firm’s visibility across other networks. These opportunities have become a consistent source of potential client inquiries.

Paid Search: To help supplement the organic and local traffic, we setup a paid search campaign for the Adli Law Group. The campaign helped to bring in leads from the start as we waited for the organic traffic to make an impact. We still run the paid search campaigns today as they have proven to be an effective supplement to the organic efforts.

Results:

Visitor Traffic: 7,574% increase in visitors to the site (Avg visitors went from 19 a month to 1,458 a month)

Lead Generation: 8,600% increase in potential client inquiries generated through the website (Avg phone calls generated went from 1 a month to 87 a month)

Search Engine Visibility: While we believe that website rankings are only a piece of the online marketing puzzle, here are just a small handful of terms for which the Adli Law Group’s site www.adlilaw.com made great strides:

Case Study: Jeremy F. Rosenthal

www.thecollincountylawyer.com

Project

Jeremy approached us because his existing site wasn’t generating the amount of traffic or inquiries he needed. He had been with a marketing firm that was assisting with some “local visibility” (Google Maps) but the results thus far had been underwhelming.

Objective

To increase search engine visibility, targeted website traffic, and inquiries through the website.

Methodology

Initial Research phase: Jeremy wanted to increase his presence in the McKinney and Collin County areas of Texas. The practice concentrates on different criminal offenses ranging from misdemeanors to serious felony offenses.

Existing Web Presence Analysis: Jeremy had a static website constructed through Godaddy’s “Website Tonight” site builder. The existing site lacked the ability to easily make updates. In addition, the domain name www.thecollincountylawyer.com was relatively new. As a result the site was only getting a handful of visitors each month.

Website Update: The first thing we did was transfer the website onto a WordPress CMS. Jeremy liked the original look of the site so we preserved the overall appearance but built the site on top of the WordPress content management system. It was important that we had the ability to easily update the site, add content, and make necessary optimization changes. Switching to the WordPress CMS ensured we had a flexible system that could do all of these things.

Keyword Discovery: Jeremy had a very specific geographic and practice area focus which helped us concentrate our efforts with his keyword selection. Our keyword discovery process revealed some real opportunities for targeting terms with decent search volume and unexpectedly low competition. This allowed us to accurately identify some excellent short term key phrase targets.

Competitive Analysis: Jeremy provided us with several competitors in his area that had successful web campaigns. Additionally, we created a list of competitors that we identified through web visibility for some of his core key phrases. We were able to get a good look at what the other firms were doing successfully so that we could implement those strategies.

On-Page Optimizations: Because of the limitations with the original website, there were no on-page optimizations. This was significantly impacting the search engine’s ability to “understand” what the site was about. After performing our on-page optimizations, Jeremy’s site received a boost in website traffic.

Link Building: Jeremy’s site did not have a strong link profile prior to our involvement. As a result, his site was not very authoritative and had little to no visibility on search engines. Based on our research and competitive analysis, we were able to identify a number of important link targets. After executing our link building campaign, the results have been substantial. You can see the change in the traffic, website visitors, and incoming phone call numbers below.

Opportunity Assessment: Jeremy took advantage of several of our opportunity recommendations that have both increased the site’s search visibility, as well as, the firm’s visibility across other networks. This included a number of paid listings as well as a new blog separate from his website. These opportunities have become a consistent source of potential client inquiries.

Results:

Visitor Traffic: 6,331% increase in visitors to the site (Avg visitors went from 13 a month to 836 a month)

Lead Generation: 2,750% increase in potential client inquiries generated through the website (Avg phone calls generated went from 2 a month to 57 a month)

Search Engine Visibility: While we believe that website rankings are only a piece of the online marketing puzzle, here are just a small handful of terms for which Jeremy’s site www.thecollincountylawyer.com made great strides:

Case Study: Law Offices of Matthew T. Desrochers, P.C.

www.massachusettsbankruptcyinfo.com

www.mtdlawma.com

Project

Matt approached us because he needed to develop a presence for his firm online. He had an existing website that he felt looked out of date. He wanted to update the look of the original site. In addition, he wanted to build a second website and market both of them through a comprehensive web strategy. Matt also had a series of informational videos he had produced. He wanted to market the videos online to increase contacts for the firm.

Objective

To increase search engine visibility, targeted website traffic, video visibility and incoming phone calls.

Methodology

Initial Research phase: Matt wanted to increase his presence in the state of Massachusetts. The practice concentrates on bankruptcy, loan modification, debt settlement, and credit restoration.

Existing Web Presence Analysis: Matt had a general website he wanted updated as well as a new site built primarily for the bankruptcy side of his practice. His existing site www.mtdlawma.com had under 25 visitors a month on average and generated very few contacts.

Website Update: Matt’s websites were both built on WordPress. It was important that we had the ability to easily update the site, add content, and make necessary optimization changes. Using WordPress ensured we had a flexible system that could do all of these things.

Keyword Discovery: Matt wanted to focus his practice on the entire state of Massachusetts. Our keyword discovery process revealed some real opportunities for targeting terms with decent search volume in local areas. This allowed us to accurately identify some excellent short term key phrase targets we could go after right away. We also discovered a number of terms that would give the firm visibility throughout the state. Since these terms were more competitive, we knew the length of time to achieve visibility would take a little longer.

Competitive Analysis: Matt knew of several competitors in his area that had successful web campaigns. Additionally, we created a list of competitors that we identified through web visibility for some of his core key phrases. We were able to get a good look at what the other firms were doing successfully so that we could implement those strategies.

On-Page Optimizations: Matt’s sites were optimized for both our long term and short term keyword goals. Doing so enabled us to have visibility in the short term for areas right around his office while building a state-wide presence over time. After performing our on-page optimizations, Matt’s site received an immediate boost in local website traffic. As the sites have gained more authority, the firm enjoys visibility throughout the state.

Link Building: Matt’s websites did not have any links prior to our involvement. As a result, neither site was visible on search engines. Based on our research and competitive analysis, we were able to identify a number of important link targets. After executing our link building campaign, the results have been substantial as you can see below.

Local Strategy: To assist with the firm’s local visibility we established a Google Places profile and executed local strategies including citation building, setting up additional local profiles, checking for consistency with local listings and more.

Content Strategy: To help increase long-tail searches and visitor traffic, we are adding 20 articles of content to the site each month. The content consists of informational articles relating to the firm practice areas.

Opportunity Assessment: Matt took advantage of several of our opportunity recommendations that have both increased the site’s search visibility, as well as, the firm’s visibility across other networks. These opportunities include several paid listings as well as a Massachusetts bankruptcy blog separate from the main websites.

Paid Search: To help supplement the organic and local traffic, we setup a paid search campaign. The campaign helped to bring in leads from the start as we waited for the organic traffic to make an impact. We still run the paid search campaigns today as they have proven to be an effective supplement to the organic efforts.

Video Marketing Campaign: Matt had produced a series of informational videos. We integrated the videos in his website and launched a video marketing campaign. The videos were search engine optimized, tagged with a tracking number, and distributed across 25-30 different video sharing sites for wide distribution.

Results:

Visitor Traffic: 2,969% increase in visitors to the sites (Avg visitors across his sites went from 23 a month to 706 a month)

Lead Generation: 2,266% increase in potential client inquiries generated through websites and videos (Avg phone calls generated went from 3 a month to 71 a month)

Search Engine Visibility: While we believe that website rankings are only a piece of the online marketing puzzle, here are just a small handful of terms for which Matt’s site www.massachusettsbankruptcyinfo.com made great strides: