How Can You Help Me?

The first step is for us to identify what you need. Are you looking for a new website? Are you trying to understand whether your website is effective? Do you want to learn how to handle your web marketing on your own? Are you looking to switch to a new web marketing team? Perhaps you don’t yet know what you’re looking for.

In each of these scenarios, we can probably be of some assistance. We know that our clients measure us by our ability to meet their goals and expectations. This means that in order for us to be successful, we need to have a thorough understanding of what you are looking for.

Whether it’s increasing your firm’s search engine visibility, or identifying effective online advertising opportunities, our services are built around executing solutions that are proven to work. We take a completely customized approach to law firm web marketing. We have the knowledge, skill, and experience to produce actual results.

Initial Research phase

Identify your Internet marketing needs, goals, and budget.
Define the practice areas and geographic regions that make up your law firm’s target audience/audiences.
Analyze your existing web presence. This gives us insight into which strategies need to be assigned top priority.

Competitive Analysis:

Provide you with a competitive analysis of your top competitors’ websites.
Outline your competitions’ search engine visibility
Review your competitions’ back link profile, social media activity, and online advertising investments.
Advise on what opportunities that your competitors are using are likely to produce results for you.

Keyword Targeting:

Research keyword targets.
Set short term, intermediate, and long term keyword target goals.

Website Planning, Design, and Development:

Audit and evaluate existing websites and/or blogs.
Consult with web designers and developers.
Assist with domain selection.
Coordinate design and development team.
Plan site architecture.
Design and development new websites and blogs.

On-Page Optimizations:

Prioritize keyword targets.
Map keyword targets onto web pages.
Optimize web pages to include keywords in essential search engine signaling areas.

Link Building:

Identify and prioritize link targets.
Propose and consult on link building strategies.
Teach methods for developing content that will attract more links.
Execute various custom link building strategies.

Opportunity Assessment:

Make suggestions for Internet advertising and marketing opportunities.
Advise on opportunity proposals.
Evaluate third-party marketing and advertising proposals.
Audit existing advertising and marketing initiatives.

Reporting:

Provide monthly reporting on website traffic.
Consult with clients regarding web events (including form fills, information requests, phone calls, and various other “inquiries”)
Report on linking initiatives.
Monthly reporting on search engine visibility including changes in positions over time.
Monthly strategy refinement through analysis and updating of keyword targets, tracking competitor strategy, and assessment of advertising and marketing initiatives.

Results:

While SEO is core to our services, we don’t rely solely on search marketing strategy. Generally speaking, our clients don’t care whether their new clients come from Google, a directory listing, an advertisement, or another platform. They measure our efforts by whether they are seeing increases in business to their firm.

We are accountable to you to prove increased web visibility, potential client inquiries, and ultimately new business.