Law Firm Search Engine Optimization

We believe that effective law firm SEO strategy involves publishing linkable, shareable, and search-mindful content and developing creative strategies to get that content in front of people who are ready, willing, and able to link to, publicize, and share it.

Here are some definitions from around the web:

From SEMPO (Search Engine Marketing Professional Organization):

Search engine marketing (SEM) is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. When this term is used to describe an individual, it stands for “Search Engine Marketer” or one who performs SEM.

Search Engine Optimization (SEO), is the process of editing a web site’s content and code in order to improve visibility within one or more search engines. When this term is used to describe an individual, it stands for “Search Engine Optimizer” or one who performs SEO.

A definition of SEO from the experts at SEOmoz:

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

Here are some thoughts from Google’s Search Engine Optimization Starter Guide:

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.

Even though this guide’s title contains the words “search engine”, we’d like to say that you should base your optimization decisions first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.

We have defined SEO as developing and organizing useful, search-minded content, and getting that content in front of an audience that is ready, willing, and able to consume, link to, and further publicize that content.

To us, law firm search engine marketing & optimization should  include all of the methods that will increase a law firm’s visibility search engine results. These include a variety of search engine marketing techniques, including targeted paid listings, as well as, optimization techniques that increase organic visibility.

SEO for you law firm may include optimizing for several types of search, including image search, local search, social & real-time search, video search, legal search engines and directory listings. Effective law firm SEO must take into account how search engines work and how users search for legally relevant content. Optimizing a law firm website usually includes editing its content and coding to increase its relevance to specific search phrases and to increase the efficiency with which the indexing activities of search engines can take place. Using various promotional techniques to increase the number of backlinks, or inbound links, is another common SEO practice.

In a nutshell, the higher in the results, and the more targeted phrases for which a website appears in the search results, the more visitors that website will generate from the search engine.

SEO can also be used the describe consultants who carry out optimization services for their clients, and by employees who provide in-house SEO services. Because effective SEO requires modifications of the source code, as well as, website content, SEO techniques should be implemented during website development and design. The term “search engine friendly” often describes the implementation of website designs, menus, content management systems, images, videos, and other elements that have been optimized to maximize search engine exposure.

Free Guide: Getting Your Law Firm Found On Google This guide is designed to provide legal professionals some basics about getting found online. Whether you’re doing it yourself or hiring a law firm seo professional, understanding some basic concepts will help you avoid common mistakes. Learn About Getting Your Law Firm Found In Google Including: Common myths held by lawyers about their websites Keyword Research & Competition On-Page Optimization Off-Page Optimization & Link Building Hiring A Professional

Schedule Your Free Law Firm SEO Consultation – (773) 828-8878

Free Guide: Hiring A Law Firm SEO Consultant Learn How To Go About Hiring An SEO Consultant For Your Law Firm Including: Hiring a Professional vs Do It Yourself Finding The Right SEO Consultant Pitfalls To Avoid Google’s Recommendations Questions To Ask An SEO Before You Hire Them

Schedule Your Free Law Firm Search Marketing Evaluation Today – (773) 828-8878 or info@attorneysync.com