Who are you, and why should I trust you?
Gyi Tsakalakis, our Co-founder and Director, has been helping lawyers use the internet to get clients since 2008. As a lawyer (not practicing), he is familiar with the unique considerations and challenges of effectively marketing a law practice.
Gyi is a contributor to the annual Moz local search ranking factors survey. He is also regularly invited to teach lawyers about online legal marketing.
Jeff Berman, our Co-Founder and Director of Operations, has over a decade of experience in online marketing. Jeff is on the front line of generating meaningful results for our clients. Working with our team of online legal marketing professionals, he helps our clients meet their client development objectives.
Our team of online legal marketing professionals includes designers, developers, strategists, writers, search specialists (SEO & SEM) and more.
What makes you different from your competitors?
Here’s why our clients typically choose us:
- No long-term contracts – We offer our services on a monthly basis.
- Meaningful results – We get meaningful results (like potential client inquiries) for our clients.
- Transparency – We’ll keep you informed about what we’re doing and why we’re doing it.
- We won’t work with your competitors.
Isn’t SEO really just about writing stuff online?
This is one of our favorite questions.
Our answer: Absolutely not.
No matter how much you write online, if your robots.txt file contains:
You’re going to have a really hard time appearing in search results.
No matter how much you write online, if your page titles are missing or duplicated, you’re hurting your visibility in search.
No matter how much you write online, if other people don’t talk about, share and link to your pages, you’re going to have a hard time earning visibility in search results.
Don’t be a victim of the, “If you write it, they will come crowd.”
It’s a trap.
Do people really use the internet to find lawyers and information about their legal issues?
More and more people turn to search engines and the internet to get answers to their legal questions, research their legal issues and find lawyers. Further, they ways in which they search for information online is seemingly limitless. In fact, every single day as many as 15 percent of the questions people ask of Google are questions that Google has never seen before.
Do I need to hire an online legal marketing agency?
Do you understand how search engines work? Are you a web developer? Have you successfully managed paid search engine marketing campaigns? Are you proficient with Google Analytics and Google Webmaster Tools?
Are you committed to investing significant time learning, planning and executing web marketing campaigns?
Do you have the time, knowledge, skill and experience to attract your target audience of potential clients and nurture them through the process of hiring you?
If you answered “yes” to these questions, excellent, you can probably handle the online marketing for your firm yourself.
If not, you will likely benefit from some experienced help.
What should I look for in an online legal marketing agency?
Whether you’re thinking of hiring a consultant to work in-house, or outsourcing to an SEO firm, there are a couple things to consider when structuring the relationship.
First, don’t commit to long-term contracts with your SEO professional without setting specific goals in advance.
Second, stay away from firms that claim a “special relationship” or “partnership” with search engines.
Third, avoid companies that guarantee rankings.
Look for consultants with experience that are transparent with their strategies.
Measure the performance of your law firm search engine optimization professional by increases in traffic, potential client leads, and return on investment.
Don’t see answers to your questions here? Ask us. We’re happy to help.
Google recommends the following useful questions to ask an SEO. So, we’d thought we’d answer them here:
Can you show me examples of your previous work and share some success stories?
Sure. Sure, all you have to do is ask us.
Do you follow the Google Webmaster Guidelines?
We strive to. Why not just a simple yes? If you’re familiar with the guidelines then you already know that there’s some room for interpretation. We work to make useful pages for people. We certainly don’t do things like:
- Create auto-generated content.
- Participate in risky link schemes.
- Use cloaking, hidden text or doorway pages.
Have a question about a technique? Ask us about it.
Do you offer any online marketing services or advice to complement your organic search business?
Absolutely. Ask about our services.
What kind of results do you expect to see, and in what time frame? How do you measure your success?
We’d love to answer this question specifically for you.
Generally speaking, the types of results that you can expect over a particular time frame will very greatly depending upon your location, your practice, your available resources and your goals. We don’t mean to dodge the question. but there’s just not a one-size-fits-all answer. We measure success in terms of meeting campaign goals. Typical examples of campaign goals might include increases in targeted search traffic and increases of potential client inquiries.
What’s your experience in my industry?
We’ve worked with over 100 law firms across the United States in a variety of practice areas. We’ve been helping lawyers market themselves online since 2008.
What’s your experience in my country/state/city?
We work with lawyers throughout the United States and have worked with a few internationally. If you’d like to know about our specific experience in your state and city, you’ll have to tell us where you are.
What are your most important SEO techniques?
In addition to laying a strong technically search optimized foundation, we help develop great search-mindful content and get it in front of people who are ready, willing and able to link to it and further publicize it.
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
We keep open lines of communication. At a minimum, we prefer monthly phone conferences. We’re happy to share everything we do, and the rationale for it, both on your site and off your site. Have another question that we missed here? Ask us!