Google recommends the following useful questions to ask an SEO. So, we’d thought we’d answer them here:
Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
We strive to. Why not just a simple yes? If you’re familiar with the guidelines then you already know that there’s some room for interpretation.
We work to make useful pages for people.
We certainly don’t do things like:
- Create auto-generated content.
- Participate in risky link schemes.
- Use cloaking, hidden text or doorway pages.
Have a question about a technique? Ask us about it.
Do you offer any online marketing services or advice to complement your organic search business?
We certainly do. We’re an Adwords Certified Partner.
But we also offer a variety of other online marketing services specifically for law firms.
What kind of results do you expect to see, and in what time frame? How do you measure your success?
We’d love to answer this question specifically for you. Generally speaking, the types of results that you can expect over a particular time frame will very greatly depending upon your location, your practice, your available resources and your goals. We don’t mean to dodge the question. but there’s just not a one-size-fits-all answer.
We measure success in terms of meeting campaign goals. Typical examples of campaign goals might include increases in targeted search traffic and increases of potential client inquiries.
What’s your experience in my industry?
We’ve worked with over 100 law firms across the United States in a variety of practice areas.
We’ve been helping lawyers market themselves online since 2008.
What’s your experience in my country/state/city?
We serve clients throughout the United States. If you’d like to know about our specific experience in your state and city, you’ll have to tell us where you are.
What are your most important SEO techniques?
In addition to laying a strong technically search optimized foundation, we help develop great search-mindful content and get it in front of people who are ready, willing and able to link to it and further publicize it.
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
We keep open lines of communication. At a minimum, we prefer monthly phone conferences. We’re happy to share everything we do, and the rationale for it, both on your site and off your site.
Have another question that we missed here? Ask us!