Our approach to SEO for attorneys
Here are some things you need to know about our attorney search engine optimization services.
We begin our process by learning about your clients and your practice.
What does this have to do with search engine optimization? Everything.
When it comes to effective SEO for attorneys, the key is to understand how the people you want for clients are using search engines.
First, we need to understand who these people are. What problems are they facing? What questions do they have? What words do they use to describe their problems?
Next, we need to understand how they use search engines to find information related to your practice. What are they searching for? Are they doing research? Are they looking for answers? Are they looking for information about you and your practice?
It is only after we understand who the targets of your SEO are, and how these people use search engines, that we can deliver the information for which they are looking.
When you boil it down, SEO is about supplying your audience’s demand for information.
Once we have done the research to understand your prospective clients and your practice, we can build a search engine optimization campaign that can help you achieve your client development goals.
A typical 12 month attorney SEO campaign
While our SEO services are anything but typical, we thought it would be helpful to provide you with some details about what our services generally include.
Technical SEO services
We begin with a comprehensive technical SEO audit of your web properties.
In a nutshell, we make sure that there aren’t any technical issues that might be impeding your ability to appear prominently in search engine results. This part of our service includes things like:
- Site speed improvements.
- On-page SEO optimizations.
- Optimizing site structure and organization.
- Mobile optimization (i.e. making sure your website looks right on smartphones and tablets).
- Optimizing structured data (i.e. making sure you’re taking advantage of available rich search engine snippets).
SEO marketing services
Once we have the technical SEO issues fixed, that’s when the real work begins.
You see, technical search engine optimization is like building a foundation. It’s necessary, but it won’t keep the rain out. You also need floors, walls and a roof. That’s really where SEO marketing comes into play.
For attorneys, SEO marketing involves developing content for the attorney’s target audiences that motivates these people to take a variety of actions. These actions include:
- Linking to the attorney’s web pages.
- Sharing the attorney’s content in their social networks.
- Talking about the attorney and her services across the web.
It is these off-page SEO signals that really drive pages to the top of organic search engine results pages.
And it is here, where our search engine optimization services are focused. Here are just some of the services we provide:
- Website design and development
- Graphical content design and creation
- Text content development and marketing
- Video production and marketing
- Public relations campaigns
- Link building
- Social media creative development and strategy
Of course, we also provide SEO reporting. That means developing tangible goals for our clients’ campaigns and reporting on our progress.
While there are a variety of SEO metrics that we can measure and report, we know that to be successful, we must increase our clients’ organic search engine traffic, potential client inquiries from organic search and paying clients.
Reviewed by Jeremy Rosenthal on .
Summary: Pioneers in SEO for the legal profession.
Review: AttorneySync is a pioneer in SEO for the legal profession. They present our message in an ethical & professional manner.