[HTML1] The unfortunate and untimely passing of the “infomercial king” Billy Mays over the weekend got me thinking about what it was that made him so successful. The core components of his success translate well to the marketing and selling of any product or service, including legal services. I want to discuss 6 traits that [...]
Marketing 101: A Good Example of Really Bad Marketing
Categories: Blog
I was going through my mail the other day and I opened up a solicitation from a company that provides web listing services. Here is the solicitation letter I received (I have blocked the name of the company…for their own benefit): Seeing as I am in marketing myself, I always have my eyes open for [...]
Lawyer Marketing vs. Lawyer Advertising: What's the difference?
Categories: Blog
I often hear people use the terms lawyer marketing and lawyer advertising interchangeably. They are referred to as if they mean the exact same thing. The truth is that they are different and should be approached differently as such. I have defined each in my own words below: Lawyer Advertising: This includes all ways in [...]