AttorneySync is excited to release a new guide today: 5 Lawyer Marketing Mistakes To Avoid. The guide is free to download. Learn 5 of the most common mistakes when marketing your firm including: 1. Forgetting To Do Research 2. Failing To Distinguish Yourself 3. Trying To Do Too Much In One Ad 4. Creating Ads [...]
Spaghetti Sauce and Discovering Your Legal Niche: Why Specialization is More Important In Today's World
Categories: Blog
[HTML1] In the above video, one of my favorite authors, Malcolm Gladwell, speaks about the evolution of spaghetti sauce. He tells the story of how one man named Howard Maskowitz reinvented the spaghetti sauce industry. Up until the mid 1980′s there were only a couple of varieties of spaghetti sauce on the market. Prego was [...]
The Next Evolution of Lawyer Marketing
Categories: Blog
In the beginning…or 1977, law firm marketing in the United States was born with the Supreme Court decision in the case of Bates v. Arizona State Bar. Arizona Republic on February 22, 1976. For far too long, lawyers, like most other folks marketing their services, have fallen into the time honored practice of outbound, sales-based [...]