While this embarrassing Twitter fiasco is a few months old, it is a great example of how NOT to use social media. Back in January, a former VP of Ketchum Interactive Communications got himself into major trouble after carelessly tweeting upon landing in Memphis, TN for a meeting with one of his biggest clients. James [...]
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Is there no such thing as bad publicity when it comes to lawyer marketing? When Irish author Brendan Behan said, “There is no such thing as bad publicity except your own obituary”, he was referring to the attention he got from his drunken public appearances, on both stage and television. Nonetheless, he may as well [...]
It isn’t about what you do, it’s about what they need I love this post by Seth Godin on self-promotion. Seth explains the dichotomy of marketing your product as me-centric vs. you-centric. Seth explains, the me-centric approach says “I published a book so I need you to read it.” The you-centric approach says, “There’s something [...]
As the saying goes, old habits die hard. This is no more true than in the arena of law firm marketing in the web 2.0 world. Too many lawyers are still clenching tightly to the traditional marketing concepts. Randy Brown’s latest post about the counter-productive effects of self-promotion is spot on. But lawyers’ blogs are [...]