One of the biggest mistakes that law firms make when launching SEO campaigns is failing to define how they will measure and track the effectiveness of their campaigns. And those that do track “something,” too often track the wrong something. How should I track the success of my law firm SEO campaigns? As I have [...]
Categories: Blog
What Is Duplicate Content? We often get questions from attorneys asking us what duplicate content is and how it can effect their law firm websites. Google defines duplicate content as such: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. So [...]
Categories: Blog
There are many links in the chain of generating new clients from the Internet. If any one of these links is weak, or broken, your likelihood of having success will be significantly diminished: Traffic Law firm web marketing has to start with traffic. Obviously, if you don’t get traffic to your website, it is very [...]