What Is Duplicate Content? We often get questions from attorneys asking us what duplicate content is and how it can effect their law firm websites. Google defines duplicate content as such: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. So [...]

There are many links in the chain of generating new clients from the Internet. If any one of these links is weak, or broken, your likelihood of having success will be significantly diminished: Traffic Law firm web marketing has to start with traffic. Obviously, if you don’t get traffic to your website, it is very [...]

[youtube]aJmr5CKY73M[/youtube] Rocky Balboa is a champion. I think it’s safe to say we can learn a lot about law firm SEO from Rocky Balboa….so here goes: 3 Things Rocky Balboa Can Teach Us About Law Firm SEO 1. Know Your Opponent and Prepare Accordingly – Understanding who you are up against can make all the [...]

You just have to love guaranteed rankings ads: When I see advertisements for guaranteed rankings from SEOs, it always reminds of one of my favorite scenes from the movie Tommy Boy: Tommy: Let’s think about this for a sec, Ted. Why would somebody put a guarantee on a box? Hmmm, very interesting. Ted Nelson, Customer: [...]

Links are the currency of the web. The simple explanation is, getting other websites to link to you is like getting votes for your site. The more votes you get, the more trusted you become in the eyes of search engines such as Google. Of course there are other factors to consider such as the [...]