AttorneySync is excited to release a new guide today: 5 Lawyer Marketing Mistakes To Avoid. The guide is free to download. Learn 5 of the most common mistakes when marketing your firm including: 1. Forgetting To Do Research 2. Failing To Distinguish Yourself 3. Trying To Do Too Much In One Ad 4. Creating Ads [...]
Lawyer Marketing vs. Lawyer Advertising: What's the difference?
Categories: Blog
I often hear people use the terms lawyer marketing and lawyer advertising interchangeably. They are referred to as if they mean the exact same thing. The truth is that they are different and should be approached differently as such. I have defined each in my own words below: Lawyer Advertising: This includes all ways in [...]
Don't Mess With Texas (at least not its lawyers): Is there no such thing as bad publicity?
Categories: Blog
Is there no such thing as bad publicity when it comes to lawyer marketing? When Irish author Brendan Behan said, “There is no such thing as bad publicity except your own obituary”, he was referring to the attention he got from his drunken public appearances, on both stage and television. Nonetheless, he may as well [...]