Whether they come to you via word of mouth referral, a referral from another lawyer, or performing research online, your prospective clients expect to be able to quickly and easily find information about you online. But what specifically do they want to know? How can you communicate with them in a way that satisfies these [...]
Small Law Firm Marketing: DIY v Outsourcing?
Eric Johnson would like to know: Where does DIY makes sense for a small law firm in marketing & how should law firms bring certain marketing matters in-house and when and what should they outsource? This is a very popular question. My TL;DR answer is: Do the things that you are good at in-house and [...]
6 Things We Can Learn From Billy Mays About Lawyer Marketing
Categories: Blog
[HTML1] The unfortunate and untimely passing of the “infomercial king” Billy Mays over the weekend got me thinking about what it was that made him so successful. The core components of his success translate well to the marketing and selling of any product or service, including legal services. I want to discuss 6 traits that [...]