Two of the biggest obstacles lawyers face marketing law firms include: 1. Lack of a marketing plan 2. No systems in place to handle the marketing they are doing Without a marketing plan and systems in place to follow through on your marketing….you are never going to achieve the results you otherwise could. I want [...]
5 Things Lawyers Absolutely Need To Know About Sales
Categories: Blog
The Rainmaker Blog recently had an interesting post taking law schools to task. The post focused on the lack of training and preparation law schools currently provide young associates with regards to building and running a successful law practice. Being a great lawyer and running a great law practice are two distinct and important skills. [...]
Expectation Setting and Marketing Your Law Firm
Categories: Blog
One of the Top 10 Business Books I recommend reading is Predictably Irrational by Dan Ariely. In one chapter of the book, he discusses an experiment which shows how important an individual’s expectations are. He shows that the expectations going into a situation effects the perceived outcome. The short video below explains Ariely’s experiment. [HTML1] [...]