What We Do
Quite simply, we help lawyers use the Internet to generate more business. We do this through a variety of methods. Here are some ways we can help:
- Review your site content and structure to make sure you are sending the right signals to search engines.
- Perform competitive analysis to help you understand what your competition is doing effectively.
- Provide you technical advice on the development of your website or blog to get you started on the right foot.
- Assist you with developing content that will help you turn more visitors into new business.
- Manage and coordinate various online marketing initiatives in which your firm is participating.
- Perform keyword research and discovery to help you identify the phrases legal services consumers are using to find you.
- Research and assess law firm web marketing opportunities that are most likely to produce results.
- Audit your current web marketing initiatives to identify what’s currently working and what’s not.
- Administer SEO training for your firm or for your in-house SEO manager.
- Execute a comprehensive web visibility campaign.
We recognize that every law firm has a different combination of marketing messaging, objectives, and goals. Our services are built to accommodate these differences. We are committed to providing legal professionals the right fit of web strategy services for their unique needs.
Search Engine Optimization
Search engine optimization (or SEO) is really about providing signals to search engines. There are over 200 signals that Google uses to order search engine results. However, some signals are stronger than others.
From the meta information on your web pages, to the links pointing to your site, to social signals, the higher the quality of the signals you send to search engines, the more visibility you will have in search engine results pages.
Not all search engine optimization services are equal. You need professional SEO from experts who specialize in search engine optimization for law firms.
Learn about how our approach works.
Internet Marketing
While search engines are important, they’re certainly not the only way to build your professional presence online. In fact, there are usually several ways for a particular lawyer to take advantage of Internet marketing opportunities aside from traditional SEO techniques.
From claiming & optimizing directory profiles to making recommendations on where to commit resources online, our comprehensive Internet marketing approach is designed to make you more visible online where your potential clients are looking.
Find out more about our comprehensive approach to law firm Internet marketing.
Web Design & Development
Our web design services are built with performance in mind. How your website is implemented will have a significant impact on how well it generates new business.
Getting visitors is only half of the web battle. The other half is getting those visitors to take an action that converts them into a new business opportunity for your firm.
Content development, design considerations, site architecture, and usability all play key roles in turning visitors into new business.
Remember that your web properties represent your professional reputation. Make sure they are done professionally.
Let us show you some examples of our work.
We make recommendations based on industry standard webmaster guidelines. It is our belief that following these guidelines will help maximize the ability of search engines to find, index, and rank your site.
