DMOZ is one of the largest and oldest human-edited directory of the Web. It is maintained by a global community of volunteer editors. If you’ve been around long enough, you might remember it as the Open Directory Project (ODP).
DMOZ used to be on the short-list of places you could add your business to get a significant “SEO bump.” While it’s generally agreed that as an SEO factor, the DMOZ signal has been dialed back, Google is now using DMOZ to generate site description knowledge graph results which can help attorneys stand out in search results.
For example, the following search for, “seth price attorney” delivers:
And if you click on the Price Benowitz LLP site description link:
We’ve discussed site description knowlege graph results before. However, we usually saw these results generated from information from wikipedia.org. In most instances, adding your law firm to DMOZ will be easier than getting into Wikipedia.
If you know Seth, you’ll likely be quick to point out that the image from Google’s knowledge graph result isn’t him.
This is most likely due to the slider on the firm’s pages (the image is actually of attorney John Yannone).
Site descriptions aren’t the only way that lawyers can stand out in organic search results. Here are twenty-four others. On the other hand, if you’re working to future-proof your firm’s SEO strategy, they ought to be a priority. This is clearly the direction that Google and other search engines head as they gain a better understanding of the meaning of entities from the real world.