Playing team sports had a huge impact on me throughout my childhood and adolescence. And a lot of what I learned then, has had significant applicability in my adult life, especially when it comes to running AttorneySync and working within a team organization. Of all the lessons that team sports taught me, recently one has been on my mind more than others:
You learn a lot more from a loss (mistake, failure, error) than you do from a win (success, victory, achievement).
That’s not to say that you can’t learn from victory, it’s just that there tends to be more apparent opportunity for improvement from a loss than there does from a win. Which is why some people are led to conclude that:
Winning cures everything.
Unfortunately, too many of us tend to revel in our success and fail to properly recognize our mistakes. Further, those of us who tend to view ourselves through a critical lens, and recognize our shortcomings, fail to take action to avoid repeating the same mistakes in the future. If you spend some time thinking about it, you might be really amazed by how many things you do professionally that you know you probably shouldn’t.
The concept of learning from losses is extremely relevant to business development generally, and specifically to business development through the web.
The main reason for this is that the web has a long memory and is a great recorder and tracker. With web strategy, you can analyze extremely granularly and really “dig in” as to why a certain strategy, technique, or methodology is effective or failing.
However, like analyzing losses in sports, analyzing losses in your business development strategies requires first that you’re measuring your efforts, and next that you actually take the time to perform the analysis, set goals, test theories, and make adjustments.
Scheduling time to analyze your losses should be a part of your weekly calendar. Waiting months or a year to look back won’t be as helpful as taking a hard look at your efforts while they are fresh on your mind.