First things first, why should you listen to a digital marketing agency to hire a digital marketing agency? Well, who knows better than we do what you should and shouldn’t consider for SEO and online marketing than people who do this for a living?
We’ve written a few posts in the past about how you can choose a digital marketing agency and questions to ask potential agencies, but we thought it was time to round the posts together and add a few additional suggestions. Especially after a conversation that took place had with a practicing attorney a few weeks ago. The lawyer had recently signed a contract with a new digital marketing agency and asked my opinion of the agency. Since I hadn’t heard of them, I asked my coworkers. The first response was a link to that agency’s Yelp reviews; 21 negative reviews, resulting in a 1-star overall rating. So, not great. Then I was left with the task of telling this lawyer that she could’ve saved time and anxiety by looking at their online reviews. Yikes. While I hope their experience with that firm is positive, it’s clear that the agency has a poor track record and should have been avoided in the first place.
To help any lawyers out there looking for help with their marketing efforts, we want to provide any information possible that helps you make the right decision for your firm and protects you from months of frustration and dollars lost in the process.
Tips for choosing a digital marketing agency:
- Before you do anything else, figure out if you need a digital marketing agency.
Do you need an SEO? Google tells you the answer in their own words here. If you’re going to listen to anyone’s advice on SEO, it should probably be Google.
- Just redoing your website, so you don’t think SEO or ‘digital marketing’ matter? Read this post and you may disagree with yourself.
- Come up with a standard list of questions to ask the agency or person you are interviewing. We’ve got 10 questions to ask before hiring a legal SEO. Here’s another post that explains how you can tell if an SEO company is worth their salt.
- Make sure you would still own your profiles, whether it is your website, Google Analytics, social media logins, or anything else, you should always have access to these accounts and be an administrator of the accounts.
- Look the agency up online and read reviews, just as you should for any other businesses. One note on bad online reviews: if there are multiple 5-stars and only one negative review, ask the agency about that bad review. Seeing how an agency responds to a negative review and how they talk about former clients can tell you a great deal about how they’ll treat you if things go south. Beyond online reviews, ask if you can speak with a current client or two. If it takes a while to speak with someone, don’t count this against the agency. As a lawyer yourself, you should know how difficult lawyers can be to get ahold of sometimes.
We provide this information because transparency is one of our values at AttorneySync. Without transparency, we wouldn’t provide as much information to our clients. We wouldn’t own our mistakes. We wouldn’t allow clients to maintain logins and own their websites. Transparency is at the core of our client relationships and we think it should be the center of any client relationship.
Good luck finding an agency that fits your needs. If you think we might be the one, we’d like to know.