Different people use different words to describe the same things. While this may seem like an obvious proposition, it is easliy overlooked. This is especially true when it comes to online marketing for your law firm.
The words that you might use to describe your practice, are likely very different from the words that potential clients would use. And the words potential clients use to describe your practice are oftentimes the same types of words and phrases they will use to search for your services online.
This is why understanding your clientcabulary and potential clientcabulary is so important. Be observant to the words that your clients use to describe their legal problems and issues. Also, pay close attention to the words that your clients use to describe you, your firm, and your services.
Paying close attention to how your clients describe their problems and your services will go a long-way in terms of identifying keywords that are likely to generate potential client inquiries through your legal website and/or blog.
Be sure to write your blog and website content with these terms in mind. Don’t assume that your potential clients use the same words as you do to describe your areas of practice, they don’t.