Melissa Emery, Kentucky Personal Injury Attorney
- PILMMA Speaker: How to start your own law firm!
- Mastermind groups- can help you learn and know how to grow your practice.
- Marketing Methods:
- Offline Marketing
- Birthday cards, Derby cards
- Monthly Newlsetter – mailer, goes out to past & current clients, referral sources, other lawyers, personal network https://referrals.thenewsletterpro.com/l/MELISSAEMERY/
- Not focused on law, more of a personal approach
- Phone call check-ins; her great staff helps with this, based on policies and procedures
- Melissa uses The Newsletter Pro to create her newsletters. Check them out here.
- Online Marketing
- Google – 61, 5 star
- Facebook – 12, 4.8 rating
- How do they get them?
- Videos – Crisp Marketing, here’s Melissa’s video.
- Social Media
- Offline Marketing
When starting her own firm a few years ago, Melissa had her team call former clients to update their address and information. This gave them an ‘in’ to reconnect and get referrals and permission to market to them via newsletter or email.
Understanding your clients- Melissa knew from her intake that most of her clients don’t use email but they do use Facebook. She found this out by asking if they could email accident photos to her and they didn’t know their emails but they did have one because they had to in order to create a Facebook account.
Videos: Quality videos on your website are great for a one-off, but you can do simpler videos in your marketing. A quick tip: for Instagram stories, type out your audio because people often listen with the sound off.
Reviews: Learned the hard way that if you get too many reviews in a short period of time, Google will start filtering those reviews. Create a review curation process and teach your staff.
Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn. When Melissa started law school, she had already earned her MBA—and had four children. She drove to Michigan from Kentucky every Friday evening, taking classes through the weekend and returning on Sunday evenings. Somehow, she managed to complete her degree in just over two years, finishing in the top 10 percent of her class.
Then, just to ratchet up the degree of difficulty a little higher, Melissa and her then-husband filed for divorce in between sitting for the Kentucky and Indiana bar exams. Naturally, she passed both at the first sitting. But she didn’t immediately pursue a career in the law. When your ex is a
prominent attorney in the same city you reside, it can be difficult to find a good legal job, so she took a job with Merrill Lynch. After 18 months, Melissa’s boss, whom she still admires to this day, urged her to pursue her passion.
As a single mom of four transitioning career paths yet again, Melissa was panicked. Only a few months later, though, she was handling personal injury cases for a plaintiff-only firm. Fast forward to 2017 and Melissa had decided to found a firm of her own. She brought her trusted
paralegal, Keri, with her and hasn’t looked back since.
In Emery Law Office’s first year as a firm, they grossed $188,000. Last year, $440,000. This year, they are projecting revenues of $1.2 million. Melissa doesn’t advertise on TV or billboards, nor does she rely on massive golden-goose cases for success. Instead, she focuses on creating stellar client relationships and settling claims for favorable amounts. Oh, and she’s six weeks away from her oldest getting married and just one year away from sending her youngest off to college.