With the recent rollout of Google’s Place Search, understanding the types of local signals Google is looking for becomes increasingly important. By implementing good practices for local visibility as well as good old fashioned search engine optimization, law firms looking to capitalize on the recent changes will be well positioned.
We’ve addressed citations on this blog before and how they can be beneficial for your visibility in local results. Another important factor to consider is consistency with your law firm’s information across the web. More specifically, consistency with 3 factors: business name, address, and phone number.
Consistency Is Key
Google uses citations as a way of verifying the existence of your law firm as well as its physical location and contact information. The more times it finds your business name, phone number, and address appearing on reputable websites, the more trusted your local listing becomes. However, in order for Google to properly identify your law firm, there needs to be consistency with the information associated with your firm online. The primary markers for identification include your firm’s name, phone number, and address. If these do not match across listings, then there is a good chance that some listings will be identified as another business. Obviously we want to avoid this whenever possible.
Make sure you use the exact same business name across the web when you register for local listings. Another words, do not use “John Doe’s Law Firm” at one spot and then “The Law Offices of John Doe” at another. Be consistent. The same goes for your phone number and address.
Being consistent will ensure that your citations are all picked up and correctly identified as trust markers for your firm.
Photo by My Silent Side