If you’re a Yelp user, you know how valuable good reviews are. But, they’re not as valuable when they’re hidden from other users that are searching for your business!
So, why are your good reviews from real users being hidden?
Yelp’s Reviews Filter.
This filter is great for stopping spam, protecting small businesses from competitors, and stopping other attempts at manipulating Yelp’s ranking system. However, the filter can also filter out good reviews. We’d like to show you how to get the real, legitimate reviews on your Yelp so future customers can read real experiences.
What Makes a Review Spam?
The purpose of the Yelp Review Filter is to filter out fake reviews. These types of reviews can be created by someone who Yelp believes has never visited the business or whose review seems to have been influenced in some way. Yelp considers the following factors when determining if a review is spam:
- Does the person leaving a review have a profile with Yelp, including a profile photo, link to their Facebook account, and other additional information?
- Is the review strongly slanted either positively or negatively?
- Are there few details/is the review too short?
- Is the reviewer’s location different from the location of the business?
- Has the reviewer only written 1 review?
Why Might Some of My Reviews be Filtered?
If you’re a small business and you request your client review your service on Yelp, there’s a chance that the client might not even have a Yelp profile.
Therefore, the client may quickly make a Yelp profile with minimal effort (no profile photo, no Facebook link, not additional information, etc.) in order to give you a good (but slanted) review. Although you certainly appreciate it, it’s frustrating when potential clients cannot see that review because Yelp thinks it is fake.
Luckily, there are ways to make sure your good reviews pass the Yelp Review Filter.
How You Can Make Sure Good Reviews Are Not Filtered?
There are quick ways to make sure your client’s good review on Yelp will not be filtered. The best way to do this is by interacting with the reviewers and the positive reviews.
- Add the review as a friend on your Yelp profile
- Respond to the Yelp review (you should already be doing this!)
- Vote the review as “useful” or “funny” or “cool”
- Send the reviewer a message
How Can I Make Sure My Customers Are Making the “Right” Type of Yelp Profile?
Yelp wants to make sure real people are leaving reviews, not spammers. The best way you can make sure your clients’ reviews don’t get filtered is by advising them on how to create a complete, realistic Yelp profile. Here are some tips that we recommend:
- Create more than just one review. Have your client think of 5-6 businesses and leave a review. Remember, not every experience will always be positive or worthy of 5 stars.
- Take the time to build your profile. Your client most likely won’t have the time to review several businesses in one setting.
- Add and make friends. There’s a strong chance that your client may have several Facebook friends already on Yelp. Recommend that they add those friends, and find new ones to invite through email.
- Download Yelp on your mobile phone and check-in. We’re connected more than ever, thanks to our phones! Downloading Yelp will serve as a reminder that they can leave a review wherever they are and wherever they go. Also, it’s more likely that Yelp views users who have the app on their phone as real.
- Connect your account to Facebook. Make sure the profile looks as real as possible by doing this quick step.
- Leave tips. According to Yelp, “tips are a way to pass along some key information about a business — such as the best time to go or your favorite dish — without writing a full review about your experiences.”
As a lawyer, you know how valuable reviews are. Remember that reviews are a great opportunity to connect with past clients, engage with your online community, and find potential clients as well.
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