Search Engine Optimization
Search engine optimization has to be part of your law firm internet marketing plan. Whether you handle it on your own, in-house, or hire a consultant, if you’re not at least doing the very basics, you may end up hurting your site’s visibility in search engines. If you do nothing else, check out Google’s SEO Starter Guide.
Truthfully, it takes a lot more than just the basics to compete for the higher volume legal key phrases. However, you can get a good start and avoid hurting your site by following their guide.
Should you choose to go the route of hiring a professional, you will have to make some important decisions. Think about the practice areas and geographic areas that you want to target. Think about what budget investment you are willing to commit. While generally speaking, larger investments yield faster results, this is not always the case.
Here are some ways a law firm SEO can assist you:
- Review of your law firm website content and architecture
- Content development and distribution
- Key phrase discovery
- Expertise in specific markets and geographies.
Be sure to look for professional help that provides transparency into their activities and reporting on key performance indicators such as traffic, leads, and search visibility.
Check out the rest of the posts in the series:
Law Firm Internet Marketing Series Part 1 of 7: Websites & Blogs
Law Firm Internet Marketing Series Part 3 of 7: Content Production
Law Firm Internet Marketing Series Part 4 of 7: Paid Search Advertising
Law Firm Internet Marketing Series Part 5 of 7: Online Legal Directories
Law Firm Internet Marketing Series Part 6 of 7: Pay-Per-Lead Marketing & Content Distribution
Law Firm Internet Marketing Series Part 7 of 7: Social Media Marketing