Your website content is probably the most important part of your law firm internet marketing strategy. It carries your firm’s marketing message, positions you as an expert in your field, and communicates the information to your visitors for which they are searching.
If your content is not engaging, visitors to your website will quickly leave or “bounce”. Merely getting visitors to your law firm website is often valueless. In order to generate new business, your website needs to encourage visitors to take some sort of action (i.e. calling your firm, requesting a consultation, downloading and informational document).
The content on your websites is also critical to your visibility and success in the search engines. It is through the content on your website that search engines identify the subject matter of your site and determine its authority for a given search phrase.
Frequency And Consistency Are Key
Search engines reward websites that are frequently update with fresh and unique content.
While some law firms prefer to publish their content in-house, many lawyers simply don’t have the time or skill set to produce effective website content. In these circumstances, outsourcing content production may make sense for you.
Where Can I Get Content?
Companies like We Do Web Content offer several options for outsourcing content production. They can help develop customized content for your firm’s specific marketing goals and needs.
If you decide to outsource your content, make sure you have complete editorial control of what is being posted to your website or blog.
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Check out the rest of the posts in the series:
Law Firm Internet Marketing Series Part 1 of 7: Websites & Blogs
Law Firm Internet Marketing Series Part 2 of 7: Search Engine Optimization
Law Firm Internet Marketing Series Part 4 of 7: Paid Search Advertising
Law Firm Internet Marketing Series Part 5 of 7: Online Legal Directories
Law Firm Internet Marketing Series Part 6 of 7: Pay-Per-Lead Marketing & Content Distribution
Law Firm Internet Marketing Series Part 7 of 7: Social Media Marketing