Social media is the latest marketing thing on the web. When it comes to social media for lawyers, my attitude is to get involved, but don’t bank on it to be a huge lead generator. Generally speaking, social media has been most effective as a tool to develop new professional contacts and referral sources.
If you’re overwhelmed by all the social media out there, stick to blogging, LinkedIn, Facebook, Twitter, and some of the various other legal-specific social media networks. These include JDSupra, Lawlink, and a few others depending on your specialty.
Social media is a great way to publicize and share the content you produce with your blog. It also is a good medium to establish professional connections, foster discussions, and build relationships. Unfortunately, social media can be a huge time waste as well. The most important thing is to understand what it can help with and how it should be used. Those lawyers that think a giant windfall of new clients is going to come by sending out a few Tweets or messing around on Facebook are going to be disappointed. Social media provides you with a platform to establish connections, but it requires a time investment and isn’t the same thing as simply posting an ad somewhere. It’s important that you take time to learn each medium, develop your voice, and spend time interacting and contributing.
Check out the rest of the posts in the series:
Law Firm Internet Marketing Series Part 1 of 7: Websites & Blogs
Law Firm Internet Marketing Series Part 2 of 7: Search Engine Optimization
Law Firm Internet Marketing Series Part 3 of 7: Content Production
Law Firm Internet Marketing Series Part 4 of 7: Paid Search Advertising
Law Firm Internet Marketing Series Part 5 of 7: Online Legal Directories
Law Firm Internet Marketing Series Part 6 of 7: Pay-Per-Lead Marketing & Content Distribution