I recently came across an article by a “law firm seo” consultant that stressed the importance of meta keywords on your web pages. I’m not one to “out” folks for their mistakes, but it’s very important for legal professionals to understand that meta keyword data hold VERY little, if any weight in Google’s algorithm. Here’s what Google Web Spam Master, Mat Cutts, has to say on meta keyword tags:
Look, spending some time thinking about your meta keywords and descriptions can’t hurt. However, don’t expect that by simply adding some meta data to your websites that you’re going to start getting visibility within Google. It’s just not true.
Some other common recommendations that also won’t help that much:
1. Submitting to the search engines.
2. XML sitemaps (yes, some value, but not much)
3. Keyword stuffing.
If you want to help your website or blog’s visibility within Google your best bets are to focus on creating useful content for your visitors and publicizing that content to increase expsoure.
Most quality content management systems (like moveable type) will handle the technical side of things for you. That way, you don’t need to waste time focusing on hard-coding meta data on your pages.
Beware of anyone who wants to charge you to perform the above services.