Many times, attorneys will need to bring in new clientele from a specific geographic location. Consequently local search engines like Superpages, Yellowpages, Yelp, Google Places, Yahoo Local, and others are excellent spots to get relevant, targeted traffic. Below I will address a few tactics you can use to help enhance your law firm’s rankings in local search results.
1. Get Citations – Local search engines will often check with one another to uncover citations of your law firm that may validate or authenticate the company information in their own indexes. By simply registering with a number of local search engines, as well as preserving consistency with your firm’s name, address, and contact info, you’ll help validate your law firm and receive even more visibility as a result. Utilizing a service such as www.universalbusinesslisting.org may help also.
2. Acquire Reviews – Several local search engines display businesses that have received quite a few reviews more prominently in search results. More importantly, reviews tend to be a great way to encourage an individual who discovers your law firm in the search results to contact you. It really is a good idea to persuade clientele to leave a review for your business in Google Places or another local search engine of your choosing.
3. Links – As is the case with virtually any Law Firm SEO campaign, backlinks are the cornerstone your site’s visibility is built upon. Getting legally relevant sites to link to your website will help to make your web site more authoritative and trusted. As your firm’s site becomes more trustworthy, you will notice your ranking in local search results climb.