Law firm marketing advice from the AttorneySync team.https://www.attorneysync.com/https://www.attorneysync.com/blog/come-for-our-reputa/https://www.attorneysync.com/blog/come-for-our-reputa/Many years ago, when AttorneySync started working with lawyers on intake, something I hadn't (but should have) considered was that many law firms weren't…Thu, 09 Jul 2026 14:56:55 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/non-brand-brand/https://www.attorneysync.com/blog/non-brand-brand/Here's a recent Google SERP for "𝘄𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗮𝗿 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁 𝗹𝗮𝘄𝘆𝗲𝗿𝘀 𝗶𝗻 𝗽𝗵𝗶𝗹𝗮𝗱𝗲𝗹𝗽𝗵𝗶𝗮." Ads? ❌LSAs? ❌Local…Sat, 03 May 2025 17:57:18 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/do-confidentiality-rules-of-professional-conduct-prohibit-use-of-googles-local-services-ads/https://www.attorneysync.com/blog/do-confidentiality-rules-of-professional-conduct-prohibit-use-of-googles-local-services-ads/On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local…Fri, 25 Apr 2025 13:22:25 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/lawyerist-lunch-hour-legal-marketing-collaboration/https://www.attorneysync.com/blog/lawyerist-lunch-hour-legal-marketing-collaboration/Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers…Thu, 13 Mar 2025 15:58:42 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/chatgpt-legal-services-consumer-journeys-and-marketing-attribution/https://www.attorneysync.com/blog/chatgpt-legal-services-consumer-journeys-and-marketing-attribution/As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While…Tue, 11 Mar 2025 18:01:03 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/law-firm-brand-amplifies-all-marketing/https://www.attorneysync.com/blog/law-firm-brand-amplifies-all-marketing/When law firms contact us, they usually want to talk: • PPC Ads • SEO Rankings • Lead Generation Very few want to talk: • Brand • Trust & Recognition •…Mon, 10 Mar 2025 20:41:35 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/artificial-intelligence-overviews-aio-in-legal-seo/https://www.attorneysync.com/blog/artificial-intelligence-overviews-aio-in-legal-seo/According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched…Thu, 06 Mar 2025 15:11:42 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/you-cant-hire-for-law-firm-seo-if-you-dont-understand/https://www.attorneysync.com/blog/you-cant-hire-for-law-firm-seo-if-you-dont-understand/I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad…Thu, 27 Feb 2025 15:26:46 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/law-firm-seo-success-isnt-what-you-think-it-is/https://www.attorneysync.com/blog/law-firm-seo-success-isnt-what-you-think-it-is/If you’ve spent any time on LinkedIn, you’ve likely seen posts from law firm SEO experts showing off charts with an “up and to the right” trajectory. These…Wed, 26 Feb 2025 16:07:59 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/what-meh-links-means/https://www.attorneysync.com/blog/what-meh-links-means/Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact…Sat, 15 Feb 2025 13:48:09 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/law-firm-community-leadership-do-well-by-doing-good/https://www.attorneysync.com/blog/law-firm-community-leadership-do-well-by-doing-good/When you think of "marketing," what's the first thing that comes to mind? Ads? SEO? Social Media? What about: Helping others?Taking the lead? Rallying around…Tue, 11 Feb 2025 19:12:47 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/small-law-firms-are-beautiful/https://www.attorneysync.com/blog/small-law-firms-are-beautiful/The Beauty of Small Law Firms: Why "Small Is Beautiful" in Legal Practice As you may (or may not) have seen on LinkedIn, 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗻𝗴 𝗼𝗻…Fri, 07 Feb 2025 14:50:12 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/the-solution-to-limited-attribution-is-more-attribution/https://www.attorneysync.com/blog/the-solution-to-limited-attribution-is-more-attribution/There's been somewhat of a "movement" in marketing to call out the limitations of certain attribution models. The issues aren't really "new" so to speak…Thu, 06 Feb 2025 15:54:06 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/why-law-firms-should-just-say-no-to-sitewide-footer-links-to-their-marketing-agency/https://www.attorneysync.com/blog/why-law-firms-should-just-say-no-to-sitewide-footer-links-to-their-marketing-agency/Has this happened to you? You hire someone to build a website for your law firm. As part of the agreement, the website company insists that you include a…Fri, 31 Jan 2025 16:50:02 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/on-local-law-firm-seo-rank-tracking-and-reporting/https://www.attorneysync.com/blog/on-local-law-firm-seo-rank-tracking-and-reporting/Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies…Thu, 08 Jun 2023 15:03:08 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/on-attribution/https://www.attorneysync.com/blog/on-attribution/John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what…Wed, 07 Jun 2023 14:45:19 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/i-asked-chatgpt-to-recommend-a-personal-injury-law-firm/https://www.attorneysync.com/blog/i-asked-chatgpt-to-recommend-a-personal-injury-law-firm/I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury…Wed, 22 Mar 2023 20:25:20 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/my-take-on-google-searchs-guidance-on-ai-generated-content-law-firm-seo/https://www.attorneysync.com/blog/my-take-on-google-searchs-guidance-on-ai-generated-content-law-firm-seo/If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot…Fri, 17 Feb 2023 20:36:18 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/google-adds-new-seo-best-practices-for-links/https://www.attorneysync.com/blog/google-adds-new-seo-best-practices-for-links/If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal…Thu, 16 Feb 2023 14:04:50 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/authenticity-engagement/https://www.attorneysync.com/blog/authenticity-engagement/The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might…Wed, 01 Feb 2023 15:57:32 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/chatgpt-for-legal-marketing/https://www.attorneysync.com/blog/chatgpt-for-legal-marketing/The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a…Thu, 19 Jan 2023 21:46:23 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/seo-expectations-for-law-firms/https://www.attorneysync.com/blog/seo-expectations-for-law-firms/How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers…Thu, 26 May 2022 14:48:25 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/who-should-do-marketing/https://www.attorneysync.com/blog/who-should-do-marketing/And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum…Fri, 06 May 2022 18:22:35 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/referrals-arent-free/https://www.attorneysync.com/blog/referrals-arent-free/Referrals aren't free. Meeting for ☕ or 🥃 Not free. Networking 🍽 Not free. ✈️ for conference Not free. Your ⏱ Not free. Yet when I look at your cost per…Wed, 04 May 2022 16:00:54 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/google-internet-top-places-to-find-a-lawyer/https://www.attorneysync.com/blog/google-internet-top-places-to-find-a-lawyer/We used Google Consumer Surveys to ask:If you thought you needed a lawyer, how would you find one? We left the survey response open-ended. That means…Wed, 27 Apr 2022 16:38:45 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/offline-conversion-imports-for-law-firms/https://www.attorneysync.com/blog/offline-conversion-imports-for-law-firms/People who click on your ads don't always hire you directly. Instead, many legal services consumers begin a client journey that ultimately leads to an…Thu, 21 Apr 2022 17:03:17 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/do-lawyers-need-seo/https://www.attorneysync.com/blog/do-lawyers-need-seo/This is one of those questions that comes up from time to time. It's a terrible question on so many levels, but since it gets asked so much, I figured I'd…Mon, 21 Feb 2022 20:27:59 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/why-attorneysync/https://www.attorneysync.com/blog/why-attorneysync/As marketers, we spend a lot of time talking about branding and positioning. I'm not going to go deep on each of those here, but I wanted to share a few…Fri, 18 Feb 2022 19:28:45 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/blushark-digitals-seth-price-and-i-talk-local-seo-shop/https://www.attorneysync.com/blog/blushark-digitals-seth-price-and-i-talk-local-seo-shop/This is a bit of a throwback post, but my conversation with BluShark Digital's Seth Price on local SEO still has relevance today. I have published the…Thu, 13 Jan 2022 15:47:33 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/law-firm-search-results-significantly-impacted-by-the-vicinity-update/https://www.attorneysync.com/blog/law-firm-search-results-significantly-impacted-by-the-vicinity-update/I'm not big on obsessing over every change Google makes. However, Google's recent "Vicinity Update" seems to be having a significant impact on law firm…Thu, 06 Jan 2022 01:24:36 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/on-traffic/https://www.attorneysync.com/blog/on-traffic/To many of you, this post will seem so unnecessary (probably like a lot of my posts). Unfortunately, way too many people still don't go deep enough in…Tue, 04 Jan 2022 14:54:26 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/2022-digital-legal-marketing-priorities/https://www.attorneysync.com/blog/2022-digital-legal-marketing-priorities/Happy New Year! Wondering what you should prioritize in 2022? I have no idea. However, I can tell you what a lot of law firms I've reviewed should be…Mon, 03 Jan 2022 21:10:35 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/legal-marketing-conflicts-of-interest/https://www.attorneysync.com/blog/legal-marketing-conflicts-of-interest/Lawyers learn very early in their education the issues relating to conflicts of interest. In fact, at least four the ABA Model Rules of Professional Conduct…Mon, 01 Feb 2021 21:25:06 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/facebook-ads-library-competitive-intelligence/https://www.attorneysync.com/blog/facebook-ads-library-competitive-intelligence/Whether you are running Facebook ads, or just need content inspiration, the Facebook Ad Library tool is a really useful way to see what your competition is…Tue, 26 Jan 2021 21:05:14 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/google-local-services-ads-lead-generation-for-local-law-firms/https://www.attorneysync.com/blog/google-local-services-ads-lead-generation-for-local-law-firms/Google Local Services Ads, which is essentially pay-per-lead lead generation, has been touted as the new hotness in digital advertising. If fact, just go…Thu, 21 Jan 2021 21:23:36 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/why-are-they-bidding-on-my-name/https://www.attorneysync.com/blog/why-are-they-bidding-on-my-name/One question we hear a lot from lawyers is: Why is my competitor bidding on my name? While there are definitely some instances we've seen where lawyers are…Fri, 15 Jan 2021 20:26:23 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/using-local-falcon-to-track-local-law-firm-seo-results/https://www.attorneysync.com/blog/using-local-falcon-to-track-local-law-firm-seo-results/Yesterday, when I posted about Michigan's most visited personal injury website, I received some questions about a few of the screenshots (sorry about the…Thu, 14 Jan 2021 21:30:14 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/michigans-most-visited-personal-injury-website/https://www.attorneysync.com/blog/michigans-most-visited-personal-injury-website/Saw this ad on TV the other day: Bold claim. Based on what? If you watch to the end, you'll catch this disclaimer: Based on June-September 2020 website…Wed, 13 Jan 2021 15:46:21 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/15-percent-of-searches-google-sees-every-day-are-new/https://www.attorneysync.com/blog/15-percent-of-searches-google-sees-every-day-are-new/Out of all the mind-blowing Google numbers that I've read as an SEO over the last decade or so, the one that always gets me is that fifteen percent of daily…Tue, 12 Jan 2021 14:45:49 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/conversion-over-traffic/https://www.attorneysync.com/blog/conversion-over-traffic/We've been talking about Rankings ≠ Traffic ≠ Inquiries ≠ Clients for about as long as I can remember. And yet, we still regularly run into vendors pitching…Fri, 08 Jan 2021 17:55:09 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/google-analytics-data-dashboard-with-google-data-studio/https://www.attorneysync.com/blog/google-analytics-data-dashboard-with-google-data-studio/Lawyers who understand their firm's meaningful data will win the future. One particularly important context for data is how your clients find, contact, and…Thu, 07 Jan 2021 16:26:42 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/understanding-google-my-business-data-in-google-search-console/https://www.attorneysync.com/blog/understanding-google-my-business-data-in-google-search-console/If you (or your agency) isn't using UTM parameters in Google My Business (GMB) URL fields, you should stop reading this post and add them now. The insight…Wed, 06 Jan 2021 17:02:21 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/digital-legal-marketing-in-2021/https://www.attorneysync.com/blog/digital-legal-marketing-in-2021/Happy New Year! For many of us, bidding farewell to 2020 couldn't come soon enough. And while the simple flipping of a calendar page won't solve all the…Tue, 05 Jan 2021 21:16:35 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/how-to-use-getting-to-great-matches-in-google-search/https://www.attorneysync.com/blog/how-to-use-getting-to-great-matches-in-google-search/Today, Google has announced a new feature: Starting today in the U.S., we’re rolling out a new message that lets you know when Google hasn’t been able to…Thu, 23 Apr 2020 16:44:48 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/covid-19/https://www.attorneysync.com/blog/covid-19/Clients, Colleagues, Partners, and Friends, During this time of extraordinary uncertainty, precaution, and preparation, I wanted to communicate that we are…Mon, 16 Mar 2020 17:40:32 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/is-law-firm-seo-dead/https://www.attorneysync.com/blog/is-law-firm-seo-dead/If you've been following the SEO space for, even a handful of years, you know that there's this recurring suggestion that "SEO is dead." In fact, if you go…Wed, 18 Dec 2019 18:00:06 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/measuring-digital-legal-marketing/https://www.attorneysync.com/blog/measuring-digital-legal-marketing/Where to begin... From Facebook Group: For those who have experience with SEO agencies, what work would you expect to be done with a budget of around $1,200?…Wed, 04 Dec 2019 16:18:54 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/google-ads-lead-form-extensions-for-law-firms/https://www.attorneysync.com/blog/google-ads-lead-form-extensions-for-law-firms/Before hiring you, potential clients want to contact your firm for a variety of reasons. Mostly, they're looking for answers to questions about their…Tue, 03 Dec 2019 20:11:39 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/google-local-services-ads-for-lawyers/https://www.attorneysync.com/blog/google-local-services-ads-for-lawyers/What if there was a way to get your law firm "Google Guaranteed" at the very top of Google SERPs? Now there is. The Google Guarantee badge is available for…Mon, 18 Nov 2019 17:44:33 GMTGyi Tsakalakishttps://www.attorneysync.com/blog/does-lawyer-social-media-marketing-work/https://www.attorneysync.com/blog/does-lawyer-social-media-marketing-work/Do we really still need to answer this question? If you haven't yet downloaded it, go get the Clio Legal Trends Report. At first glance, you might conclude…Wed, 06 Nov 2019 15:30:45 GMTGyi Tsakalakis