Populating your website with strong content can take time, but it can also do so much more for your practice than just take up a corner of the web. Nowadays, content can be presented as a video, infographic, blog or even a GIF, among other forms. In the age of social media, crafting creative and interactive media to supplement your written content can help boost your rankings and leads immensely. The backbone to more web traffic and better client leads, however, is the strong content itself.
So, what can strong content do for you? Here are four benefits to having strong content on your website.
Better Content = Better Visibility
Instead of only ranking in “car accident lawyers near me” for example, optimized content on a regularly updated blog may cause your website to rank for “what to do after a car accident” as well. The higher your search engine ranking, the more likely it is for potential clients to find your website. Consider posting resource guides, relevant thoughts on major news headlines, and how new changes in local laws may affect your clients to help increase your web traffic.
Expands Your Reach
Increase Interaction and Shareability
By creating engaging content, you can reach an audience you otherwise may not have been able to. Readers and clients alike will be more inclined to share your content with friends, families, or their own followers, which can cause your website to rank even for those not actively searching for it. Infographics, videos or graphs/charts are generally thought to be more digestible for web readers than a text post without any images or attempts at audience interaction.
Establishes Your Expertise
Impress Your Clients and Your Peers
Think of blogging as a network. By showcasing your knowledge and resourcefulness through strong content, others in your network (other lawyers or past/present clients) will trust your practice more than competitors and may be inclined to recommend your services based on this content alone. As the old teaching adage goes—cite your sources! Citing external resources (i.e. ones from a website other than your own) can help your post rank higher than a post without any hyperlinks whatsoever.
Broadens Your Horizon
Venture Into New Areas Easier
Considering expanding your practice and taking on new cases? Or a simple website makeover? By producing more informative practice area pages and relevant blog content during your expansion, new and prospective clients may recognize your willingness to grow and change with the times and be inclined to share your content and website with others. It’s never too late to expand your practice, and by showing that you’re working on a strong foundation for your expansion through informative content, web leads may be more likely to trust you.