How can gratitude help build your firms reputation and authority?
Gratitude has the power to do many things. Some say that incorporating daily gratitude into your life will lead to greater overall well-being. On a personal note, it is my belief that showing appreciation, love and care for the people who you interact with is beneficial to your relationships.
The same rule applies to your professional relationships. Showing gratitude for professional work is essential to building good relationships and will make you feel better as a person and will have tangible benefits for your business. I would like to incorporate showing gratitude into the culture here at AttorneySync. I discovered that although it wasn’t a part of our culture before, Gyi Tsakalakis has always practiced gratitude. Here are a number of places where AttorneySync has shown appreciation for our vendors, industry leaders, and a competitor (Thanks for the mention Emma).
So what does this mean for your digital marketing strategy?
The answer is Real Company Stuff (RCS). RCS is a philosophy that we have adopted and strongly advocate to our clients and the industry as a whole. Gratitude is something that has been often forgotten in our fast paced driven online marketing lifestyle. I think every attorney out there, values a hand written thank you card, and hand-written letters that they receive from clients. However, when was the last time that you penned a thank you card as a client yourself? Have you thanked those that make your professional life easier? If you’re like me, it’s probably been a while since you authentically thanked someone, especially a vendor.
I would like to take a moment to give a thank you to our vendors that make our business possible.
Thank you SEOMOZ
Thank You Ravens Tools
Thank You Google… I almost forgot the big guy.
What’s the deal with all of these warm fuzzies? All I want are more cases.
Will practicing gratitude get me more cases? That is the question on many people’s minds. And I would like to ask you that if the internet didn’t exist and your marketing strategy was building relationships and networking. Would practicing gratitude generate leads for cases? The resounding answer is yes. However, you shouldn’t be practicing gratitude for this reason. You should realize the value of gratitude being incorporated into your everyday interactions on the web.
Do you use a case management tool and like their services? Write a blog post about how it’s changed your law practice for the better. Did a client leave a testimonial review for you on Yelp? Log in and thank them for taking the time. The only shortage of gratitude, is the lack of gratitude that we choose not to create. There are plenty of warm fuzzies to go around.
Some Great Ways to Show Gratitude Professionally
- Say Thank You. Often. Vendors, peers, competitors, the water cooler guy…
- Incorporate Gratitude into your firm’s DNA
- Be aware of your clients, and their trials, challenges and successes.
- Write an old fashioned, hand-written letter to thank someone.
- Call someone new once a week to thank them over the phone. Offer to do a testimonial for their services.
- Replace ungrateful thoughts with grateful thoughts.
The Bottom Line
Yes. Showing gratitude will help you generate more cases through a digital marketing strategy. It’s not direct marketing, its inbound marketing. Every opportunity that you have to be thankful towards a past client, vendor, peer, and even competitors is a helps generated a tide of gratitude that raises all boats.
Additionally, if that person becomes aware of your recommendation, thank you note, or mention. They are likely to naturally reciprocate or mention your firm and thank you publicly as well. Just like the real world.
Showing gratitude through testimonials, blogs, comments and old fashioned letters increases you visibility, often results in contextually relevant citations and links towards your firm’s website from authoritative sources. From places and people where it’s often impossible to “buy” visibility. My recommendation is to make gratitude a daily habit, something that you naturally do for those you interact with professionally and personally. Make gratitude a part of your firms DNA. If you’re interested in reading more about practicing gratitude on a personal level read this – 10 ways to practice gratitude today.
So, who do you want to thank?