What does Google return to consumers searching for lawyers in your practice areas and geographic location? Your website? Your profile on Nolo, Avvo, Expert Hub, or Justia? Perhaps it’s your law firm blog. Maybe it’s your paid search advertisement. Or maybe you’re not appearing at all.
Marketing your law firm through search engines will increase the number of people that “see” your law firm. The more people that use the web for locating local professional services, the more lawyer internet marketing campaigns just makes sense. For the consumer, finding a lawyer online can be more effective than using traditional methods (like yellow book, or directory listings).
Even initial legal consultations can be performed almost completely online. More information is available about a lawyer or law firm than ever before. Once you build and maintain a strong online presence, you will begin to access the overwhelming number of people in need of legal services on the web.
There is vast variation in the efficiency and effectiveness of law firm web strategies. However, each strategy plays some role in your law firm’s search engine profile. Some of the more important components are a comprehensive keyword strategy, your website’s architecture, and the content found on your website.
Mixing all these components together, will produce a certain outcome for your law firm’s ability to attract new clients from the internet. If any of these components are out of balance, it will significantly decrease your chances of leveraging the internet successfully.
Lawyer internet marketing can be one of the most effective ways to generate new clients. However, partnering with the right SEO firm will increase your likelihood of success. They can advise you on keyword discovery and link building. If you’re interested in learning some basics on building links, check out our free guide.