With link exchanges becoming less and less effective, and buying links becoming more and more risky, identifying new link sources requires more and more sophistication.
Designing A Link Building Strategy For Your Law Firm
Before getting started with actually building links to your law firm’s website, you need to think about your strategy:
– What kind of links do you need to meet your search marketing goals?
It’s important to remember that each law firm’s link strategy is different. There are no one-size-fits-all solutions that will work for every law firm.
When designing your firm’s link building campaign, you should consider working on a variety of landing pages, using a several different variations of anchor text.
Relevancy continues to become a higher priority ranking factor. There is a benefit to including your keywords within your content, header tags, URI structure and title tags.
Once you have developed a general plan, the next step is identifying link targets.
Submitting your listing to legal directories is a very boring and repetitive job. However, it remains an important task in any link building campaign. Submit to the most relevant and authoritative directories and they can drive domain authority.
Contacting law firm webmasters is a very difficult job. Each email should be personalized to the webmaster being targeted. Here are some guidelines for consideration in contacting a webmaster:
* What would persuade you to link out?
* Relationship before receiving a link request?
* SEO’s point of view or would it be better keeping it simple and to the point?
Building links to your law firm website is a challenging task. It requires thorough planning, perseverance, and creativity.
Keep in mind that the link building needs and goals for every law firm is different. They will vary based upon competition levels, location, practice areas, and current domain history and authority. Don’t invest in commodity link building products and services that don’t take into account the specific link needs and goals of your particular website.
Want to learn how to get your law firm website more trusted, authoritative, and in front of more potential clients?
Download AttorneySync’s Free Guide On Building Links For Your Law Firm Website.