On episode 12 of Clienting, Gyi Tsakalakis and Kelly Street were joined by Alex Barthet, a Miami Construction Lawyer with a growing practice that focuses on marketing via content and referrals to get clients. Alex shares his 9 tips for legal marketing based on 10 years of marketing mistakes his firm made before they got things right.
Download the tip sheet with Alex’s 9 Tips and his ideas on how to incorporate them into your law firm’s marketing efforts.
60 Minutes episode that Alex mentioned.
Here are Alex’s 9 tips:
1. Claim your online profiles
2. Get online reviews
3. Do not move on before completing steps one and two
4. Start blogging and create resource sites
5. Use video and keep it short
6. Focus on solving the client’s problems
7. Use pay-per-click (PPC) carefully
9. Be very careful with paid profiles