Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm’s marketing efforts. Greg launched the first small law firm website by teaching himself HTML coding in the early 1990’s.
Greg shared his process for breaking down legal content for blog posts, social media, and gaining PR.
Greg wisely points out that legal marketing doesn’t have to be for potential clients only, you can target other lawyers, journalists, law schools, and more with your content.
Advocacy marketing works well for immigration and legislated fields of consumer-facing law.
Greg Siskind is a founding partner of Siskind Susser and has practiced immigration law since 1990. He writes several books including the annually published LexisNexis J-1 Visa Guidebook, the ABA’s Lawyers Guide to Marketing on the Internet, the Physician Immigration Handbook and the I-9 and E-Verify Handbook. In 1994, he created the first immigration law website and in 1998 he created the world’s first law blog. He was listed by ABC News as one of the top 20 people to follow on Twitter to keep up with the immigration debate. Greg has written numerous chapters for American Immigration Lawyers Association (AILA) publications, served on dozens of AILA CLE panels and been a member/chair of a number of AILA committees. He served for many years as the chair of the IMG Taskforce and now serves on the AILA Board of Governors.