Silly. Child-like. These are just a couple of ways The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising have recently been described. And as I wrote in Solely Social or Used to Promote?, they demonstrate a fundamental lack of understanding about how we communicate. You see, the Florida Bar would prefer to […]
As the world becomes more connected, the value of trust, authenticity, and credibility is rising sharply. But who can you trust? A recent Travelzoo study in the UK seems to indicate that 81% of vacation planners base choice of hotel on web reviews. However, it’s been very well-known, for quite some time, that a significant […]
One of our current clients had hired a company to perform Google Maps search optimization prior to coming on board with AttorneySync. The company had been working with our client for 6 months or so prior to the start of our relationship. According to the firm, the results from the local campaign hadn’t been very […]
Law firm testimonials are becoming much more important to effective law firm seo. As search engines and the web become more and more local and social, client ratings, reviews, and testimonials play an increasingly important role in terms of building visibility online. But how can legal professionals increase the quality and quantity of online reviews?
Now that the deadline for the ABA’s call for legal marketing ethics comments has come and gone, we have had the opportunity to see many perspectives on this important issue. We have maintained that the Constitution requires that, “Even when advertising communicates only an incomplete version of the relevant facts, the First Amendment presumes that […]