I just finished checking out the NOV/DEC 2011 edition of the ABA’s Law Practice Magazine. I wanted to take a hot minute to share my take on some of the highlights.
If you ask most lawyers about their best source of new clients, the overwhelming majority will answer “word of mouth referrals.” Which makes sense. A lawyer develops a relationship with her client, provides great service, and when that client’s friends or family needs a lawyer, the client is motivated to refer people they know to […]
In a recent post at SEOmoz, master inbounder, Rand Fishkin made some excellent points on how the internet has changed how people shop for men’s clothing. Since Rand did such a nice job articulating the differences between interruption and inbound marketing, I thought it worth applying these concepts to some ways legal services consumers use […]
Are you working with a web strategy consultant? Do you know what they should be doing? Do you know what they are actually doing? When it comes to web strategy, for most legal professionals, there is a huge knowledge gap. This is at least part of the reason that terms like “search engine optimizer” or […]
A lawyer’s professional reputation is critically important and managing your reputation online can be cumbersome if you aren’t using the proper tools. Fortunately, Google has created a tool to help streamline management of your reputation online. It’s called Me On The Web and it’s accessible from your dashboard when you login to your Google profile. […]