By now, you should know how well blogs can work for lawyers. It should also be fairly obvious that “how well they work” depends on how “good they are.” You’ve probably heard the, “if you write, they will come” crowd preaching online publishing for years now. Honestly, this is pretty crappy advice. Not because it’s […]
Use this Google Analytics shortcut to better understand the effectiveness of your law firm’s SEO activities. Let’s assume you run a local consumer-facing (PI, criminal, bankruptcy, etc) law practice. Let’s further assume that at least some of your business comes from people who use search engines to find lawyers like you. If you’re responsible for […]
Do you monitor the web analytics for your law firm? What dashboards have you created? Here are some thoughts on creating actionable SEO dashboards in Google Analytics that will better help you understand the meaningful traffic to your site(s) and blog(s).
Authority Machine Let’s say you’re researching something related to a legal matter. As a lawyer, you probably do this all the time. You research case law and statutes. Depending on the task, you might turn to another lawyer you hold in high-esteem. You might refer to a treatise on the subject. You might hire a […]
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page […]