When it comes to our client’s websites, AttorneySync may take a different approach than our competitors. We look at your website as much more than just an online resume or contact form for potential clients to fill.
Our SEO knowledge defines how we treat website development, combined with doing what is best for our client’s digital marketing strategy in the long run. Because of these two things, we feel that law firms should own their website, so we build websites on WordPress and we focus on more than images and colors.
Law Firm Web Design & Development
When it comes to creating or rebuilding websites for our clients, we follow industry best practices instead of trends.
This means that we’ll recommend your website is built with these elements in mind:
- Responsive Design – Initial searches conducted on phones or tablets continue to go up each year, making it more important than ever that your website has the flexibility to respond to the device a searcher is using.
- Using the Right CMS – We recommend clients build their website using WordPress vs. the other platforms or services. This allows you the best flexibility, security, and optimization.
- Own Your Website – We don’t build using a proprietary platform and you will always have login access for your website, period.
- Fast – Website speed has always been a factor in Google’s search engine rankings, so we’ll use best practices to make sure that your website is optimized for speed.
- SEO Friendly – We’re considered to be experts in legal SEO and we’ve earned this reputation by putting SEO first when it comes to web design. The technical buildout of your website is far more important than the picture you choose for your homepage, so we’ll spend the majority of our development making sure your site is optimized for search engines.
- We Lead, You Decide – You’re working with an expert because you want expertise on building a great looking site that brings in new clients. We will guide you through the website process with the mentality that your website should be a conversion machine, not just a pretty landing page or resume.
- It Must Convert – A website is only good if it gets you clients. It may look great, it may not, but what matters is more clients and more cases. We look at your website development process with the end goal of conversion in mind, building better user experience and properly utilizing buttons or calls-to-action.
Why shouldn’t you build your website using a proprietary website platform?
Our philosophy around websites is anchored on the sentiment that you should build long term equity in the site. The longer it runs, the better it performs.
Owning your content and your website allows for more flexibility to make changes – changes with your marketing firm, your strategy and more. If you don’t own your website and are utilizing a proprietary system, any performance equity you’ve built on your site disappears should you change marketing firms, or, you are locked into a contract which you have to pay to retain the rights to your site and content.
Owning your site and your content is paramount for a long term, effective SEO strategy. Without ownership, performance can be disrupted if you need to change firms or cease SEO services for unforeseen reasons.
If your law firm is investing in an SEO strategy, you should 100% own that web asset, content assets, and data. On a proprietary platform, you are essentially renting your website from a marketing firm.
Why build your website with more than looks in mind?
What’s under the hood matters more than beauty – Seth Godin
There are two sides to the same coin to consider when developing websites. On side focuses on the aesthetics, UX, navigation, and conversion. These are very important factors to consider as traffic begins to interact with your site.
The other side is building your website technically to work in concert with Google, to increase the likelihood of receiving traffic in the first place.
If a tree falls in the woods, does it really make a noise? If a beautiful, expensive website gets no traffic, does it really serve a purpose?
At the end of the day, a good looking site that has visibility in search will outperform a flashy, sexy, non-optimized website because no one will ever see it.
The Cost of Law Firm Web Design & Development
Website development cost varies widely and can range from a self-created template for under $500 to $15,000 and more. When we create a website strategy for our clients, we consider migration of content, creation of new content, translation/setup of foreign language version of the site, updating or creating a new logo, professional photography, and more.
If we are creating a brand new website for your law firm, the cost will be different than redesigning a website with 10 years of content and blog posts.
There may also be other costs associated with your website, which we will consult on and help define in your website proposal. These could include photography and copywriting. If you’d like to know how much it would cost to create or redesign your law firm’s website, contact us.
Web Design & Development FAQ’s
Should I have an individual website for each of my firm’s practice areas or one website with all areas listed together?
We typically recommend that clients have one main website covering all of their practice areas, with individual service or practice area pages on that website. From there, it may be advantageous to create landing page websites for those individual practice areas as a next step or as part of a pay-per-click strategy.
One website with all practice areas listed typically results in better online performance. Once you begin to fracture up your practices areas into separate websites, you need to then invest in marketing dollars for each website and the site equity and SEO performance can vary between each website. Unifying your practices areas under one website and one domain will help keep your marketing costs reasonable, while also helping create more site equity and a larger content footprint online.
What is Conversion Rate Optimization?
This is the process of increasing the number of website visitors who take action on your website by filling out a form, downloading a whitepaper, or joining your email list.
Why can’t I just build my own website using a template?
You 100% can build your own website using a template. Just don’t expect it to a) be optimized for SEO, and b) have traffic conversion best practices in mind. Remember the goals of your firm’s website, inform, educate, and then convert traffic into leads and clients. Most turnkey templates do not have these goals in mind. They are more focused on form versus function.
Should I have an ADA compliant website?
For many consumers, your website is likely to be the first place to contact you. Improving your site accessibility can attract a wider range of clients to your site, including individuals with disabilities. Since 2017, the laws regarding web accessibility are in dispute in both federal and state courts. That being said, there are not set laws regulating ADA compliance, so the choice and options are up to you. More on ADA compliance on our blog here and here.