Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers. We answered the questions of: Who should you be marketing to?, What messaging do they want?, and How should you market to them? We discussed definitions of a Millennial and Gen Z person while keeping in […]
By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). – Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 Video has become the hot topic in marketing over the past two years, but if you’re still wondering how you can get started or why you should […]
When people ask how to get younger clients, aka how to market to millennials, there is one essential thing to do. Show up where they are: online, social media and in search results. According to an Avvo study, millennials are almost twice as likely to search for a lawyer online as non-millennials. Additionally, before contacting […]
If you haven’t had a chance to listen to my episode on The Gen Why Lawyer podcast yet, head over to your favorite podcast app and do that now! 6 Rules for Creating Content with Kelly Street I met Nicole Abboud at Clio Con 2017 and immediately connected with her over a love of video […]
I just finished checking out the NOV/DEC 2011 edition of the ABA’s Law Practice Magazine. I wanted to take a hot minute to share my take on some of the highlights.