By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). – Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 Video has become the hot topic in marketing over the past two years, but if you’re still wondering how you can get started or why you should […]
When people ask how to get younger clients, aka how to market to millennials, there is one essential thing to do. Show up where they are: online, social media and in search results. According to an Avvo study, millennials are almost twice as likely to search for a lawyer online as non-millennials. Additionally, before contacting […]
If you haven’t had a chance to listen to my episode on The Gen Why Lawyer podcast yet, head over to your favorite podcast app and do that now! 6 Rules for Creating Content with Kelly Street I met Nicole Abboud at Clio Con 2017 and immediately connected with her over a love of video […]
I just finished checking out the NOV/DEC 2011 edition of the ABA’s Law Practice Magazine. I wanted to take a hot minute to share my take on some of the highlights.
The following is a guest post by social media consultant Lior Levin. Everyone has moments in their past that they wish they could hide from the professional world. Unfortunately, Facebook friends have a way of bringing up those past indiscretions for everyone to see. The whole objective behind Facebook is to exchange information with friends, […]