What We Do:
We help lawyers communicate the value of their services online because that’s where potential clients are looking for them.
Who We Are:
Trusted legal web marketing advisors.
Jeff Berman Co-Founder
The web can be an exceptionally powerful tool for lawyers to create, nurture and solidify professional relationships.
Gyi Tsakalakis Co-Founder
As a former lawyer, I’m familiar with the unique considerations of effectively marketing a law practice online.
What We’re Talking About:
In the web’s transition from strings to things, it won’t just be entities that become important, but how these entities interact. Schema actions support is part of the very beginning of understanding these interactions. Schema.org recently announced the addition of actions: Today, we are excited to start the next chapter of schema.org and structured data […]
The time it takes to “get results” from web marketing depends on the type of web marketing we’re talking about. Even then, the execution matters. For many of you, this post will spend too many words to state the obvious: Getting clients to your law firm from the web in a profitable and professional way […]
Most lawyers know that referrals are among the best sources of new business. On the other hand, most don’t recognize the interplay between referrals, social media and search. In 2 Lawyers, 12 Referrals: The Story Of Brian And Steve, attorney Lee Rosen reminds us that strong referral pipelines are built on lunches, some smiles and […]
As reported by Barry Schwartz at Search Engine Roundtable: Google has quietly added a line to the rich snippets – organizational help document saying they now support “any of its sub-types.” For search geeks, this is exciting news. We’ve been eagerly anticipating additional schema support for some time: Helping Search Engines Understand Your Website Standing […]
People keep trying to convince me that I need to be online because that’s where my clients are. I’m not buying it. No one really uses the internet to research their legal issues, ask legal questions and find lawyers. And even if they were, these people don’t have money to pay me for my services […]
If you don’t have a website for your law firm, or you have one that makes you sad, this post is for you. We’re breaking-down some basics to relieve some of the most common headaches. WARNING: This is by no means a comprehensive guide to building a law firm website, SEO or internet marketing. It […]
Love them or hate them, review sites are here to stay. But don’t take my word for it: Avvocating 2012 Keynote by Rich Barton from Avvo But you don’t have to be Rich Barton to recognize how consumer review sites are changing the way we research products and services. Your potential clients expect to be […]
When you think of personal injury lawyer marketing, what comes to mind? Explosions? Ambulances? Pictures of car accidents? Angry lawyers screaming about how hard they fight? Saul Goodman’s website? Look familiar? Statistically speaking, if you’re a personal injury lawyer, your website probably bears some resemblance. And while there is a laundry list reasons that you […]
From time to time, we like to share some observations about SERPs. Particularly, why certain sites rank. Keep in mind, we don’t know all of the signals Google uses to rank sites. Nor do we know how much weight is given to those signals. These are just some observations. Here’s a search engine result page […]
“I used to rank for all sorts of relevant keywords and get tons of traffic from Google. Now my law firm website (or blog) doesn’t appear anywhere in search results. What the heck happened?” If your organic search traffic looks like the image above, there are a couple of things that might have happened. First, […]
The future of your law firm’s search visibility won’t solely be about keywords and links. It will be about how well search engines understand information about you and your business. Back in 2012, Jack Menzel gave us one of the first looks under the hood of the true future of search: The Knowledge Graph is […]
Don’t walk toward the social media SEO light. Links are still important. Have you heard? Social is the new SEO. Get your pages “tweeted,” “liked,” and shared and they’ll rank prominently in search engines. Even Moz proved it! Seems that there has recently been an uptick in “social media experts” who are peddling this tripe. […]
What is a good 40 yard dash time for your law firm website? A question was recently posed by a smart lawyer on a listserv: Anyone have “industry standards” to compare our own numbers to ?? w/o knowing what a good time in the 40 yrd dash is, any numbers are gibberish to me…. For: […]
In this post you’ll learn how to identify pages on your site that fail to earn clicks and what to do about them. If you’re an experienced SEO, you probably won’t gain much from this post. If you’re a lawyer or a law firm marketing manager who “handles the SEO” at your firm, you should […]
Yesterday I wrote that I like to crawl authority sites for external links. Some of you wondered how to do that. There a bunch a of ways to do this. This is one way. What is an authority site? Since we are trying to identify high-quality, authoritative sites for SEO, we turn to Google: Of […]
While every law firm’s SEO campaign is slightly different, here are three things I usually do when planning a new campaign. Check Existing Back Links First, I check the client’s existing back links. This helps me get a sense of whether or not there might be some “link issues” (i.e. excessive spammy links that could […]
Looking for marketing ideas for your law firm? You should be. In this “round-up” I’ve gathered some of my favorite tips from around the web. Disclaimer, some of them were written by yours truly (which might explain my partiality toward them). Have some favorite legal posts, articles, resources or quotes? Share ‘em in the comments […]
Does your law firm’s SEO marketing include submitting to article directories? I recommend that you cease and desist. A very long time ago, in an internet very far away… 2007… Article directories ranked as one of the most popular ways to attract visitors and earn links online. And this technique largely worked. Businesses could expect […]
#3 Assume everything that you put online is public and permanent. This is another one from our 100 online legal marketing tips redux series. Maybe tattoos aren’t that permanent anymore. Sitting at your desktop or tapping away on your smartphone can feel like a private activity. But we all know that what we push into […]