We exist to help law firms grow profitably with digital marketing. Our approach is designed to help our clients exceed their specific firm growth objectives. We offer our services monthly. This makes us accountable to our clients to communicate the value of our services every month.
We help lawyers use digital marketing for profitable growth. We offer a variety of services based on our client’s specific needs. These tend to include:
If it exists at the intersection of legal marketing and the internet, we probably have it covered.
Our pricing is based on a variety of factors. Some of these factors include:
We don’t do cookie-cutter pricing because that typically leads to cookie-cutter results. Let’s talk about your practice and put something together that makes sense for you.
In the interests of our clients, we don’t publish our client list. We don’t share our client's information without their permission. If you become a client, you’ll appreciate this too.
This is one of our favorite questions.
Our answer: Absolutely not.
No matter how much you write online, if your robots.txt file contains:
You’re going to have a really hard time appearing in search results.
No matter how much you write online, if your page titles are missing or duplicated, you are hurting their visibility in search.
No matter how much you write online, if other people don’t talk about, share and link to your pages, you’re going to have a hard time earning visibility in search results.
Don’t be a victim of the, “If you write it, they will come crowd.”
It’s a trap.
More and more people turn to search engines and the internet to get answers to their legal questions, research their legal issues and find lawyers. Further, the ways in which they search for information online is seemingly limitless. In fact, every single day as many as 15 percent of the questions people ask of Google are questions that Google has never seen before.
Do you understand how search engines work? Are you a web developer? Have you successfully managed paid search engine marketing campaigns? Are you proficient with Google Analytics and Google Webmaster Tools?
Are you committed to investing significant time learning, planning and executing web marketing campaigns?
Do you have the time, knowledge, skill and experience to attract your target audience of potential clients and nurture them through the process of hiring you?
If you answered “yes” to these questions, excellent, you can probably handle the online marketing for your firm yourself.
If not, you will likely benefit from some experienced help.
Whether you’re thinking of hiring a consultant to work in-house, or outsourcing to an SEO firm, there are a couple things to consider when structuring the relationship.
First, don’t commit to long-term contracts with your SEO professional without setting specific goals in advance.
Second, stay away from firms that claim a “special relationship” or “partnership” with search engines.
Third, avoid companies that guarantee rankings.
Look for consultants with experience that are transparent with their strategies.
Measure the performance of your law firm search engine optimization professional by increases in traffic, potential client leads, and return on investment.
Don’t see answers to your questions here? Ask us. We’re happy to help.
Google recommends the following useful questions to ask an SEO. So, we’d thought we’d answer them here:
Sure, all you have to do is ask us.
A. We strive to. Why not just a simple yes? If you’re familiar with the guidelines then you already know that there’s some room for interpretation. We work to make useful pages for people. We certainly don’t do things like:
Create auto-generated content.
Participate in risky link schemes.
Use cloaking, hidden text or doorway pages.
Have a question about a technique? Ask us about it.
Absolutely. Ask about our services.
We’d love to answer this question specifically for you.
Generally speaking, the types of results that you can expect over a particular time frame will vary greatly depending on your location, your practice, your available resources, and your goals. We don’t mean to dodge the question. but there’s just not a one-size-fits-all answer. We measure success in terms of meeting campaign goals. Typical examples of campaign goals might include increases in targeted search traffic and increases in potential client inquiries.
A. We’ve worked with hundreds of law firms in a variety of practice areas. We’ve been helping lawyers market themselves online since 2008.
We work with lawyers throughout the United States and have worked with a few internationally. If you’d like to know about our specific experience in your state and city, you’ll have to tell us where you are.
In addition to laying a strong technically search optimized foundation, we help develop great search-mindful content and get it in front of people who are ready, willing and able to link to it and further publicize it.
We keep open lines of communication. At a minimum, we prefer monthly phone conferences. We’re happy to share everything we do, and the rationale for it, both on your site and off your site. Have another question that we missed here? Ask us!
Maybe. It really depends on whether your current website is an asset or a liability. Your website may be a significant obstacle to meeting your growth goals. If so, we can help you fix it. On the other hand, if your current website is an asset, we can help take it to the next level.