About

Mission:

Growing together.

As a digital legal marketing agency, helping our clients grow their practices is our primary mission. However, growing together has broader meaning too. It means growing as individuals, a team and an organization. It’s why we come to work every day. It’s the result of living our values.

Our Vision:

Be the most trusted team in digital legal marketing.

We launched in 2008 from the idea that attorneys would benefit from more effective, transparent and accountable online legal marketing help.

Our Values:

Exceptional – We regularly impress our clients, our teammates, our partners and ourselves. We are objective focused. We are exemplary in everything we do and with everyone we work with.

Purposeful – We are intrinsically motivated and act with intention. We see the desired future to plan and work toward it. We recognize the importance of serving something greater than ourselves.

Independent – We are proactive. We take action on the things in our control before problems arise. We are trusted with autonomy – the freedom to direct our own work lives.

Curious – We challenge authority. We question the status quo. We are passionate learners in the pursuit of improvement.

Positive Mindset – We enthusiastically come to the table with a positive mindset.

Team – We are all on the same team. We count on each other. We understand the power of combining our talents through positive teamwork. We create, nurture and solidify our relationships. We listen and communicate early and often.

Judgment – We use good judgment. Clients > Team > Individuals

Integrity & Accountability – We are honest and trustworthy. We hold ourselves accountable. We recognize that trust is difficult to earn and easy to lose. We do what we say we are going to do. We keep our agreements. We believe that truth supercedes popularity. We own our successes and mistakes.

Generous – We believe that you get what you give.

Transparent – We embrace the sunlight.

Our Leadership

Gyi Tsakalakis, our Co-founder and Director, has been helping lawyers use the internet to get clients since 2008. As a lawyer (not practicing), he is familiar with the unique considerations and challenges of effectively marketing a law practice. Gyi is a contributor to the annual Moz local search ranking factors survey. He is also regularly invited to teach lawyers about online legal marketing.

Jeff Berman, our Co-Founder and Director of Operations, has over a decade of experience in online marketing. Jeff is on the front line of generating meaningful results for our clients. Working with our team of online legal marketing professionals, he helps our clients meet their client development objectives.

Our Team

Our team of online legal marketing professionals includes designers, developers, strategists, writers, search specialists (SEO & SEM) and more.

Here’s what we do:

We help lawyers surpass their client development goals. We provide a variety of online legal marketing services including:

• Building websites that attract meaningful attention and earn new clients.
• Developing and executing search engine marketing (SEM) campaigns (SEO & PPC).
• Implementing content marketing strategies that convert visitors into inquiries.

Here’s a longer list of services we provide:

• Website Design, Development and Marketing
• Search Engine Optimization (SEO)
• Paid Search Engine Marketing Management (SEM, PPC, Adwords)
• Conversion Rate Optimization (CRO)
• Analytics Implementation, Analysis and Reporting
• Online Reputation Management
• Content Development and Marketing
• Professional Photography
• Professional Copywriting
• Email Marketing
• Video Production and Marketing
• Data Visualization Marketing (Infographics)
• Social Media Marketing

Here’s why we’re different:

Here are some of the reasons our clients choose us:

• No long-term contracts.
• Transparency in what we do and why we’re doing it.
• Meaningful, tangible results.

Most online legal marketing doesn’t work.

There’s plenty of blame to go around. Inexperienced consultants selling magic bullets. Desperate lawyers entranced by shiny objects. Gigantic legal web marketing conglomerates peddling websites, search engine optimization and social media cure-alls at every legal conference.

We founded AttorneySync to help lawyers cut through the noise.

We help lawyers attract more of the clients they want. In one year we helped one client increase his Google organic search traffic from 6,700 visitors to over 25,000 visitors which helped to generate over 1,000 web inquiries.

In a nutshell, we help lawyers develop web content that their target audience wants to find. We market that content in a way that motivates people to engage, share, link to and further publicize it online.

This process improves our clients’ visibility in search results and elsewhere on the web.

Our clients have come to trust us to deliver meaningful results.

We are completely transparent as to our strategies and techniques. In other words, our clients know exactly what we are doing and why we are doing it throughout the entire process.

We work vigilantly to improve the results we deliver. Our team regularly updates our processes to remain current with the most recent innovations in internet marketing, web design, search engine optimization and paid search marketing.