Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock What is it like to be an in-house marketer at a law firm? How does the law firm get clients? How do you avoid “the-all-things-to all people”- the idea that I have to be an expert at everything” scenario? Advice for people hiring an in-house […]
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Clienting 43: Travis Patterson talks Inside Out Marketing
Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners with his beautiful wife Anna Patterson and his supportive father, Mike Patterson, who started the firm in 1995. When not working with his clients or on […]
Clienting #42: Tech Tools for Marketing
Gyi and Kelly took a break from recording in August and they’re super excited to be back, talking tech tools for internet marketing! When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool. Tools for PPC – Make sure […]
Should All Law Firm SEO Be Done In-House?
Over at SearchEngineLand, Jessica Bowman recently asked: Should you do 100% of your SEO in-house? You should go read her article. She provides a lot of good recommendations, many or which, have specific applicability to law firms. The question of “in-house” versus “outsourced” law firm SEO frequently crops-up in lawyer communities. For the most part, […]
Personal Injury Lawyer SEO Companies
Personal Injury Lawyer SEO is Competitive At the risk of stating the obvious, personal injury is one of the most competitive search engine optimization (SEO) practice areas. With the potential for big fees, comes fierce competition. It might be time to ask yourself whether your firm’s SEO agency is up to the task. This post will […]