In a first for Clienting, we’re bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today. In our last episode, we focused on how speaking engagements […]
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Clienting #48: Allison Shields & the 2019 ABA Marketing Report
Allison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey. We’ve deemed this episode “Random Acts of Marketing” because that’s what the data shows are happening in the majority of small law firms. Allison C. Shields is the President of Legal Ease Consulting, Inc. where provides practice management, productivity, marketing, business development, […]
Is Law Firm SEO Dead?
If you’ve been following the SEO space for, even a handful of years, you know that there’s this recurring suggestion that “SEO is dead.” In fact, if you go search for “seo is dead” in Google, the results are comical. Despite all of the attempts to kill-off SEO, it still remains one of the most […]
Clienting #47: Raif Palmer on The Human Side of Client Experience
For this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate technology in a mindful way. Raiford Palmer is a shareholder in a 12 attorney divorce and family law firm, Sullivan Taylor, Gumina and Palmer, P.C. (now d/b/a STG […]
Measuring Digital Legal Marketing
Where to begin… From Facebook Group: For those who have experience with SEO agencies, what work would you expect to be done with a budget of around $1,200? I’ve been with an agency for the last 5 months and for that price I get 2 or 3 guest posts written and uploaded to other sites, […]