Gyi & Kelly wanted to discuss voice search and the pitfalls, how to improve your ability to rank in voice search, and future-proof your online presence by ranking in voice search. They go through what voice search is and isn’t, the history of voice search, and the potential future of voice search. STAT Search Analytics- […]
The Four Elements of Great Content Strategy
TLDR; Better Content Leads To Better Search Results In the digital age, great content strategy and SEO is king when it comes to drawing in organic traffic and increasing your search engine rankings. With most everyone—including attorneys—jumping on the content train, how do we ensure that your website stands out from the rest as an […]
Stop Trying To Go Viral!
Something I keep running into when I talk with lawyers about social media and video is the idea of “going viral.” I quickly realized that this appears to have become the main focus for most of their marketing efforts and they were trying to find a way to game the system to earn likes, shares, […]
Clienting #20: Tom Fox on Building A Solo Practice 25 Years Into Your Career
Gyi & Kelly are thrilled to chat with a veteran lawyer this week who went from corporate lawyer to solo practitioner 25 years into his career. 10 years later, he has a thriving practice and loves his job. Tom built a worldwide practice from his home office, from 0 clients to a thriving solo practice. Thomas […]
Conducting A Content Audit, Explained
Around mid-July, I created a Facebook post on content audits. Like I said in my post, they aren’t the most “fun” aspect of SEO. They can also be quite tedious. However, if you are aware of the new Google algorithm which states that Your Money Your Life (YMYL) websites have to show their Expertise, Authoritativeness, […]