Personal Injury PPC Campaign AttorneySync worked with a personal injury law firm to revamp and relaunch their paid search campaigns, starting in May 2018. The first few months weren’t hitting our target lead volume, so the AttorneySync team facilitated feedback from the client in order to identify where, how, and why the campaign had underperformed […]
Begone, Old Content!
It’s almost a proven fact that we can no longer stand outdated things. An obvious example is expired bread, but it’s even more complicated than that. Constantly, newer versions of cell phones, laptops, headphones, and even delivery services are popping up because we want the best. This applies to old content as well. If you’re […]
Clienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm
Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients. K Bennett Law LLC is a boutique trademark, business, and employment law practice […]
Clio Con 2018 – Expert SEO & SEM Advice for Your Firm
At Clio’s 2018 Legal Technology Conference, Gyi Tsakalakis & Kelly Street spoke about what you actually need to know about search marketing for your law firm. They cover trends to know, which trends to ignore, and the steadfast best practices of online marketing. Expert SEO & SEM Advice for Your Firm Not enough time to […]
The Basics of Email Outreach
Basics of Email Outreach with Recommendations for Each Step Outreach is a time-consuming and manual process. Cold emailing local organizations and asking them to endorse or collaborate requires research, patience and diligence. Even if your content is great, odds are you will still encounter a lot of silence or rejection. The purpose of outreach is […]