Today, Google announced plans to introduce algorithmic updates to reviews in rich results. Their stated purpose is to make review rich results more helpful. Review snippet spam has been a big problem for some time. This has been a particularly thorny issue in legal SEO. While I welcome changes that make reviews more helpful and […]
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Law Firm SEO Applications of Google Quality Rater Guidelines Update
As reported by Jennifer Slegg at The SEM Post: We have a brand new version of the Google Quality Rater Guidelines, and there are quite a few updates in several areas, namely news content, YMYL and EAT. This is the first update to the guidelines since the Spring, and Google is definitely focusing on some […]
Dofollow Google’s Evolving “nofollow” Links
Yesterday, Google announced two new link attributes: rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements. rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum […]
Local Link Building for Law Firms Works
As I’m writing this, Rand just published Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs over at SparkToro. There are some interesting insights with respect to how SEOs view ranking factors, and more specifically, content and link building. Nonetheless, I stand by my statement: meh, links. In my view, high-quality local law firm link […]