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Law firm growth briefs.
Practical, opinionated law firm marketing advice from the AttorneySync team, written since 2009.
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Measuring Digital Legal Marketing
Where to begin... From Facebook Group: For those who have experience with SEO agencies, what work would you expect to be done with a budget of around $1,200?…
Google Ads Lead Form Extensions for Law Firms
Before hiring you, potential clients want to contact your firm for a variety of reasons. Mostly, they're looking for answers to questions about their…
Google Local Services Ads for Lawyers
What if there was a way to get your law firm "Google Guaranteed" at the very top of Google SERPs? Now there is. The Google Guarantee badge is available for…
Latest
- Gyi Tsakalakis
𝗖𝗼𝗺𝗲 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀, 𝘀𝘁𝗮𝘆 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝘀𝗲𝗿𝘃𝗶𝗰𝗲.
Many years ago, when AttorneySync started working with lawyers on intake, something I hadn't (but should have) considered was that many law firms weren't…
- Gyi Tsakalakis
Non-Brand 📉 𝗕𝗿𝗮𝗻𝗱 📈
Here's a recent Google SERP for "𝘄𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗮𝗿 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁 𝗹𝗮𝘄𝘆𝗲𝗿𝘀 𝗶𝗻 𝗽𝗵𝗶𝗹𝗮𝗱𝗲𝗹𝗽𝗵𝗶𝗮." Ads? ❌LSAs? ❌Local…
- Gyi Tsakalakis
Do Confidentiality Rules of Professional Conduct Prohibit Use of Google's Local Services Ads?
On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local…
- Gyi Tsakalakis
Lawyerist + Lunch Hour Legal Marketing Collaboration
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers…
- Gyi Tsakalakis
ChatGPT Legal Services Consumer Journeys and Marketing Attribution
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While…
- Gyi Tsakalakis
Law Firm Brand Amplifies All Marketing
When law firms contact us, they usually want to talk: • PPC Ads • SEO Rankings • Lead Generation Very few want to talk: • Brand • Trust & Recognition •…
- Gyi Tsakalakis
Artificial Intelligence Overviews (AIO) in Legal SEO
According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched…
- Gyi Tsakalakis
You Can’t Hire for Law Firm SEO If You Don’t Understand It
I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad…
- Gyi Tsakalakis
Law Firm SEO Success Isn't What You Think It Is
If you’ve spent any time on LinkedIn, you’ve likely seen posts from law firm SEO experts showing off charts with an “up and to the right” trajectory. These…
- Gyi Tsakalakis
What "Meh, Links" Means
Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact…
- Gyi Tsakalakis
Law Firm Community Leadership: Do Well by Doing Good
When you think of "marketing," what's the first thing that comes to mind? Ads? SEO? Social Media? What about: Helping others?Taking the lead? Rallying around…
- Gyi Tsakalakis
Small Law Firms Are Beautiful
The Beauty of Small Law Firms: Why "Small Is Beautiful" in Legal Practice As you may (or may not) have seen on LinkedIn, 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗻𝗴 𝗼𝗻…
- Gyi Tsakalakis
The Solution to Limited Attribution is More Attribution
There's been somewhat of a "movement" in marketing to call out the limitations of certain attribution models. The issues aren't really "new" so to speak…
- Gyi Tsakalakis
Why Law Firms Should Just Say No to Sitewide Footer Links to Their Marketing Agency
Has this happened to you? You hire someone to build a website for your law firm. As part of the agreement, the website company insists that you include a…
- Gyi Tsakalakis
On Local Law Firm SEO Rank Tracking and Reporting
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies…
- Gyi Tsakalakis
On Attribution
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what…
- Gyi Tsakalakis
I asked ChatGPT to Recommend a Personal Injury Law Firm
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury…
- Gyi Tsakalakis
My Take on Google Search's Guidance on AI-Generated Content & Law Firm SEO
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot…
- Gyi Tsakalakis
Google Adds New SEO Best Practices for Links
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal…
- Gyi Tsakalakis
Authenticity & Engagement
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might…
- Gyi Tsakalakis
ChatGPT for Legal Marketing
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a…
- Gyi Tsakalakis
SEO Expectations for Law Firms
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers…
- Gyi Tsakalakis
Who Should Do Marketing?
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum…
- Gyi Tsakalakis
Referrals Aren't Free
Referrals aren't free. Meeting for ☕ or 🥃 Not free. Networking 🍽 Not free. ✈️ for conference Not free. Your ⏱ Not free. Yet when I look at your cost per…
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