Clienting discusses the client development and marketing trends you need to pay attention to in 2018. We dive into voice search, adapting your business to services instead of forms and much, much more. Resources: Robert Reich’s book, Saving Capitalism STAT for featured snippet info Proximity and “hyperlocal” search blog post by Darren Shaw Read Gyi’s post on […]
Google My Business is a tool that can help lawyers manage their online presence across Google Search and Maps. By verifying and editing your firm’s business information, you can help clients find you and tell them about your practice. It might actually be the most important online legal marketing tool. Here’s why: It’s likely to […]
By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). – Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 Video has become the hot topic in marketing over the past two years, but if you’re still wondering how you can get started or why you should […]
In this episode of Clienting, you learn about what the podcast will cover in future episodes, who Gyi Tsakalakis and Kelly Street are, and why they are doing this podcast. Please subscribe to the show!
When people ask how to get younger clients, aka how to market to millennials, there is one essential thing to do. Show up where they are: online, social media and in search results. According to an Avvo study, millennials are almost twice as likely to search for a lawyer online as non-millennials. Additionally, before contacting […]