TL;DR: Million Dollar Advocates is probably a bad way to spend $1500+ (but keep reading to find out why). Million Dollar Advocates I’ve always kind of had this hate/hate relationship with Million Dollar Advocates. Hate is probably a bit strong to describe my relationship with a website I have no connection with, so moving forward […]
The Greatest Catch: Balancing Creativity and SEO in Legal Content Writing
Whenever we take on a new client (aka – a law firm), one of the first things we do is take note of their website’s existing content to see what’s working—and more importantly, to see what isn’t. Similar to other marketing niches, legal content writing has its own trials to overcome not only in maintaining […]
Clienting #31: Yev Muchnik, Future-Focused Blockchain Lawyer
From large law firm lawyering to legal coworking to blockchain lawyer, this week’s guest, Yev Muchnik, has a really cool perspective on future-forward law practice. Yev makes some great points about how the traditional law practice model isn’t working for many attorneys in 2019 and how coworking spaces focused on legal can help solve this […]
How To Rank In The Local Pack Outside Your Immediate Area
Back in October of 2018, Casey Meraz of Juris Digital wrote a blog regarding how well your law firm actually ranks in Google’s Local Pack. It was a terrific study and got me thinking about how law firms or other businesses can rank in the Local Pack outside of their immediate brick and mortar location. […]
6 Ways Legal Writing is Similar to Marketing Writing
I’ve worked in the legal field for 10 years, and I’ve worked directly with lawyers the whole time. I’ve worked for Bar Associations assisting members with their program initiatives and copy editing their long, detailed, complex event descriptions and CLE titles – seriously though, why are CLE titles so long? I’ve worked for a legal […]