For this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate technology in a mindful way. Raiford Palmer is a shareholder in a 12 attorney divorce and family law firm, Sullivan Taylor, Gumina and Palmer, P.C. (now d/b/a STG […]
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Measuring Digital Legal Marketing
Where to begin… From Facebook Group: For those who have experience with SEO agencies, what work would you expect to be done with a budget of around $1,200? I’ve been with an agency for the last 5 months and for that price I get 2 or 3 guest posts written and uploaded to other sites, […]
Google Ads Lead Form Extensions for Law Firms
Before hiring you, potential clients want to contact your firm for a variety of reasons. Mostly, they’re looking for answers to questions about their particular situation. Unfortunately, completing an online form on a smartphone can create unnecessary friction for them. Google Ads recently announced the return of lead form extensions. Their purpose is to make […]
Google Local Services Ads for Lawyers
What if there was a way to get your law firm “Google Guaranteed” at the very top of Google SERPs? Now there is. The Google Guarantee badge is available for businesses that pass a Google screening and qualification process through Google Local Services ads. Google Local Services ads are designed to help lawyers connect with […]
Clienting #46: Gyi and Kelly talk 2019 Clio Trends Report
Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year’s report. We covered these sections: Referrals: In 2019’s report, 59% of clients sought a referral from someone they know or have been […]