I’ve worked in the legal field for 10 years, and I’ve worked directly with lawyers the whole time. I’ve worked for Bar Associations assisting members with their program initiatives and copy editing their long, detailed, complex event descriptions and CLE titles – seriously though, why are CLE titles so long? I’ve worked for a legal […]
Clienting #30: 2019 Marketing Trends
Gyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm. In this slightly longer episode, we cover Video Search, AI and Marketing Automation, Influencer Marketing, Emails, and a few other topics. Lots to learn in this episode. […]
Clienting #29: Will Hornsby on Legal Ethics and Going Solo
This episode is all about ethics. Gyi Tskalakis and Kelly Street were joined by Will Hornsby to discuss the challenges legal ethics bring to a solo and small law firm. We also learn how Will became a go-to legal marketing ethics expert. After serving as staff counsel in the American Bar Association’s Division for Legal Services […]
Clienting #28: Shreya Lay on Marketing Your Firm, Your Way
Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley. Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law, and more. Lay Roots and life-business partners Colin & Shreya carefully thought about what […]
Clienting #27: Guest Questions!
For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests. They cover featured snippets, social media ROI, the best content to make, PPC ads, the WordPress Yoast plugin, how to market with a limited budget, factors to consider when thinking of your marketing budget, and a couple randoms questions thrown […]