Your law firm’s marketing strategy is well-defined and gets you the kind of clients you want, right? Not always? In that case, you may want to think about how you can define your content a little bit differently to help you stand apart from your competitors. Here are 4 ways that can help you stand […]
May Webinar: 10 Things Your Law Firm Website Must Have in 2018
Want to learn 10 tips that can make your law firm’s website better? Gyi Tsakalakis has some knowledge to share with the world on this topic- so join us on May 25th to hear more.
Clienting #11: Developing Your Brand with Julie Tolek
On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm. We talked about: Using different cards for different clients, based on your practice area or the type of client. Examples of good branding: Think Pink Law, Bye-Bye […]
9 Ways Legal Content Can Target Millennials
Nine Ways Your Content Can Target Millennials Clients Now that millennials are real grown-ups who have jobs, homes and buy things, lawyers need to start looking for ways to tailor their content to younger generations. Here are a few ideas for tailoring your content for potential Millennial clients and Generation Z legal consumers: Use video […]
Are Pay-Per-Click (PPC) Marketing Agency Fees Justified?
I recently received an email from a lawyer friend relating to how some lawyers view PPC marketing agencies. Apparently, there was a “heated discussion” about (a) whether a lawyer should pay someone to run PPC and (b) how a marketing agency should be compensated. Before I dive into this, you should know that I’m both […]