Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley. Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law, and more. Lay Roots and life-business partners Colin & Shreya carefully thought about what […]
Clienting #27: Guest Questions!
For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests. They cover featured snippets, social media ROI, the best content to make, PPC ads, the WordPress Yoast plugin, how to market with a limited budget, factors to consider when thinking of your marketing budget, and a couple randoms questions thrown […]
84 Legal Marketing Tactics
When it comes to marketing your law firm, there are almost endless tactics one can use. When most people think of legal marketing, they think of the mass torts TV ads scouring for potential Mesothelioma patients or billboards proclaiming “Injured, Call Us Now!” In reality, the world of marketing offers so many alternative opportunities for […]
Clienting #26: Avoid the Pitfalls of Video Podcasting with Rob Schenk
Gyi Tsakalakis & Kelly Street are joined this week by attorney Rob Schenk to discuss his firm’s content marketing strategy and their use of data to understand their audience. Rob Schenk is an Atlanta trial lawyer representing families with loved ones who have been severely injured or killed in nursing homes. He is the co-host of […]
Case Study: Personal Injury Law Firm Paid Search Campaign
Personal Injury PPC Campaign AttorneySync worked with a personal injury law firm to revamp and relaunch their paid search campaigns, starting in May 2018. The first few months weren’t hitting our target lead volume, so the AttorneySync team facilitated feedback from the client in order to identify where, how, and why the campaign had underperformed […]