Your law firm’s marketing strategy is well-defined and gets you the kind of clients you want, right? Not always? In that case, you may want to think about how you can define your content a little bit differently to help you stand apart from your competitors. Here are 4 ways that can help you stand […]
Want to learn 10 tips that can make your law firm’s website better? Gyi Tsakalakis has some knowledge to share with the world on this topic- so join us on May 25th to hear more.
On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm. We talked about: Using different cards for different clients, based on your practice area or the type of client. Examples of good branding: Think Pink Law, Bye-Bye […]
Nine Ways Your Content Can Target Millennials Clients Now that millennials are real grown-ups who have jobs, homes and buy things, lawyers need to start looking for ways to tailor their content to younger generations. Here are a few ideas for tailoring your content for potential Millennial clients and Generation Z legal consumers: Use video […]
I recently received an email from a lawyer friend relating to how some lawyers view PPC marketing agencies. Apparently, there was a “heated discussion” about (a) whether a lawyer should pay someone to run PPC and (b) how a marketing agency should be compensated. Before I dive into this, you should know that I’m both […]