AttorneySync Legal Marketing Blog

This is one of those questions that comes up from time to time. It’s a terrible question on so many levels, but since it gets asked so much, I figured I’d take a stab at sharing my perspective. The main reason that it’s a terrible question is that it presumes a binary answer. Either yes […]

As marketers, we spend a lot of time talking about branding and positioning. I’m not going to go deep on each of those here, but I wanted to share a few ideas about how we think of these concepts for our own business. First, I am a big fan of David C. Baker’s work, particularly, […]

This is a bit of a throwback post, but my conversation with BluShark Digital’s Seth Price on local SEO still has relevance today. I have published the transcript below but wanted to call out a few conversation points. First is the fact that 15% of the searches every single day have never been typed into […]

I’m not big on obsessing over every change Google makes. However, Google’s recent “Vicinity Update” seems to be having a significant impact on law firm search results. Joy Hawkins has covered the update really well here and here, so I’m not going to regurgitate everything she’s posted. You should also check Bright Local’s Vicinity post. […]

To many of you, this post will seem so unnecessary (probably like a lot of my posts). Unfortunately, way too many people still don’t go deep enough in understanding traffic. You’ve probably seen the vague traffic charts floating around the web, followed by the obligatory hand claps and fire emoji. So, before your agency folks […]

Happy New Year! Wondering what you should prioritize in 2022? I have no idea. However, I can tell you what a lot of law firms I’ve reviewed should be prioritizing. Here they are: Here are some additional thoughts on a few of these. Responsiveness to questions From my experience, “responsiveness” should likely be a top […]

Lawyers learn very early in their education the issues relating to conflicts of interest. In fact, at least four the ABA Model Rules of Professional Conduct refer to “conflicts” expressly in their title: Put simply, lawyers are particularly aware of the dangers of conflicts. However, when it comes to hiring a law firm SEO agency, […]

Whether you are running Facebook ads, or just need content inspiration, the Facebook Ad Library tool is a really useful way to see what your competition is up to. The Ad Library lets you see active ads across all Facebook apps and services. You can also filter by both active and inactive ads relating to […]

Google Local Services Ads, which is essentially pay-per-lead lead generation, has been touted as the new hotness in digital advertising. If fact, just go perform a few quick searches on “local services ads for law firms,” and you’ll quickly see how it’s the next most shiniest thing in digital advertising. After all, these ads show […]

One question we hear a lot from lawyers is: Why is my competitor bidding on my name? While there are definitely some instances we’ve seen where lawyers are actively trying to syphon some of their competitor’s brand equity, it’s usually a case of “accidental matching.” About broad match In my experience, the mostly likely culprit […]