Video Transcript: I’d like to talk to you a little bit about using video to boost your SEO. Before you start a video, before you create anything, it’s really important to know what your goals are for the video and how you’re going to use them. So what can your video goals be? You can […]
Learning Who Your Clients Are With Client Personas
How to determine who your clients are… and to get more people like them by creating client personas. When you know who it is that you are marketing to, especially if you’re spending significant marketing and/or advertising dollars, you can more successfully target your marketing to those people. You can start the process of identifying […]
How and Why to Start Mindful Marketing
Curating your marketing plan, your content and your brand are essential to connecting with potential clients, but one thing that can help you accomplish this is practicing mindful marketing. If you’re someone who hears mindfulness and rolls your eyes, here’s the TL;DR version of Mindful Marketing: ensure that all marketing-related efforts are done with […]
Clienting #7: Small Firm Scorecard with Sam Glover
In this episode, Gyi and Kelly talk with Sam Glover about the Lawyerist Small Firm Scorecard and how you can use it to boost your law firm’s marketing and client development practices. Take the scorecard and see how your firm grades! We covered website basics, inexpensive marketing tools, authenticity and more. Episode tagline: “No one wants you […]
How to Use Google’s New “People Also Ask” Feature 101
Google officially launched a search feature that they had been testing since April 2015; “people also ask.” So, what is the “People Also Ask” feature? Here’s an excerpt from a Stat blog post that succinctly explains it: “WHAT IS A “PEOPLE ALSO ASK” BOX? The “People also ask” box is a Google universal SERP result that answers […]