When it comes to marketing your law firm, there are almost endless tactics one can use. When most people think of legal marketing, they think of the mass torts TV ads scouring for potential Mesothelioma patients or billboards proclaiming “Injured, Call Us Now!” In reality, the world of marketing offers so many alternative opportunities for […]
Clienting #26: Avoid the Pitfalls of Video Podcasting with Rob Schenk
Gyi Tsakalakis & Kelly Street are joined this week by attorney Rob Schenk to discuss his firm’s content marketing strategy and their use of data to understand their audience. Rob Schenk is an Atlanta trial lawyer representing families with loved ones who have been severely injured or killed in nursing homes. He is the co-host of […]
Case Study: Personal Injury Law Firm Paid Search Campaign
Personal Injury PPC Campaign AttorneySync worked with a personal injury law firm to revamp and relaunch their paid search campaigns, starting in May 2018. The first few months weren’t hitting our target lead volume, so the AttorneySync team facilitated feedback from the client in order to identify where, how, and why the campaign had underperformed […]
Begone, Old Content!
It’s almost a proven fact that we can no longer stand outdated things. An obvious example is expired bread, but it’s even more complicated than that. Constantly, newer versions of cell phones, laptops, headphones, and even delivery services are popping up because we want the best. This applies to old content as well. If you’re […]
Clienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm
Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients. K Bennett Law LLC is a boutique trademark, business, and employment law practice […]