If you missed our webinar, here it is for you to watch on your time. Gyi Tsakalakis and Kelly Street discussed a variety of content marketing methods, how to create your content calendar and what to have on the calendar. We know the quality isn’t perfect, but since this is our first self-hosted webinar on this […]
In this episode, Gyi Tsakalakis and Kelly Street discuss how to identify the correct keywords for your practice area and then how to correctly use them in your marketing efforts. As always, send in your questions, give us feedback, and subscribe to future episodes.
TL;DR: both, so long as they achieve their objectives. This is actually a terrible question. However, it showed up in an AdWords search query report so someone is wondering. And if one person is wondering, well, more than one person is wondering. So, here are a few things to think about. I deplore questions like […]
Clienting discusses the client development and marketing trends you need to pay attention to in 2018. We dive into voice search, adapting your business to services instead of forms and much, much more. Resources: Robert Reich’s book, Saving Capitalism STAT for featured snippet info Proximity and “hyperlocal” search blog post by Darren Shaw Read Gyi’s post on […]
Google My Business is a tool that can help lawyers manage their online presence across Google Search and Maps. By verifying and editing your firm’s business information, you can help clients find you and tell them about your practice. It might actually be the most important online legal marketing tool. Here’s why: It’s likely to […]