Do we really still need to answer this question? If you haven’t yet downloaded it, go get the Clio Legal Trends Report. At first glance, you might conclude, as some have: The overwhelming majority of legal services consumers don’t use social media to find a lawyer. You’d be wrong. Okay, only about 5% of respondents […]
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Don’t Go Chasing Algorithms, Please Stick to the Strategies & Tactics You’re Used To
Last week, in their infinite wisdom, The Keyword announced that they’re, Understanding searches better than ever before: Last year, we introduced and open-sourced a neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers, or as we call it–BERT, for short. This technology enables anyone to train their own state-of-the-art […]
Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online
Sam’s Bio: In 2013, I took the leap to start a virtual law firm right after law school so I could help entrepreneurs start their business and so that I could work online from anywhere in the world at the same time. Since then I’ve served 3,000 entrepreneurs start their business and I’m the only […]
Clienting #44: Delisi Friday, In-House Legal Marketer
Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock What is it like to be an in-house marketer at a law firm? How does the law firm get clients? How do you avoid “the-all-things-to all people”- the idea that I have to be an expert at everything” scenario? Advice for people hiring an in-house […]
Clienting 43: Travis Patterson talks Inside Out Marketing
Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners with his beautiful wife Anna Patterson and his supportive father, Mike Patterson, who started the firm in 1995. When not working with his clients or on […]