Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers. We answered the questions of: Who should you be marketing to?, What messaging do they want?, and How should you market to them? We discussed definitions of a Millennial and Gen Z person while keeping in […]
Software ≠ Marketing
I’ve recently been having a lot of conversations about marketing software. Most of us love the idea of software doing more of the heavy-marketing-lifting. From marketing automation triggers to call tracking and routing, there’s little doubt that the right software tools can make our marketing activities more efficient and effective. But it’s important to note […]
Suggestions for a Better Law Firm Website
Website Do’s & Don’ts Last week, while researching a new blog post, I came across a website that astounded me. I couldn’t believe what I was seeing and then laughed out loud when I saw the company name. Why would this be so hilarious? Scroll back up to the photo in the header fora closer […]
Clienting Episode #3: Turning Leads into Clients
In this episode, we discuss how to take your leads and nurture them into clients. The resources we mentioned were: – Client Relationship/Management Systems – Virtual Receptions, such as Call Ruby, and Alert Communications – Lead source tracking using Call Rail and dynamic number insertion For questions or comments, contact Gyi at: gyi@attorneysync.com or Kelly at: kelly@attorneysync.com
Benchmarking Law Firm Local SEO
One misconception I really came across relates to using Google Search Console data to assess a firm’s local pack visibility. Put simply, some folks are misunderstanding local impression share based on Search Console data. Here’s how it happens. First, the local SEO wisely implements URL parameter tracking on the firm’s location pages that are being […]