As I’m writing this, Rand just published Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs over at SparkToro. There are some interesting insights with respect to how SEOs view ranking factors, and more specifically, content and link building. Nonetheless, I stand by my statement: meh, links. In my view, high-quality local law firm link […]
Blog
Be Skeptical of Your Law Firm’s Google Analytics, Google My Business & Search Console Data
When you see spikes in traffic to your law firm’s website as reported by Google Analytics data, I suggest you pause to corroborate the data with other sources. The same is true for Google My Business, and Google Search Console data. Most cases of spikes reported on social media are not actual spikes in qualified […]
Anyone use “Blank” for Law Firm SEO or PPC?
This question came up in the Maximum Lawyer Facebook group the other day. If you’re subscribed to our weekly tips, you’ll recognize the story. I’ve been dwelling on it, so I figured I write a bit more here. I see this question all of the time. Unfortunately, there is no shortage of lousy law firm […]
Your Agency Monthly Report – Digital Marketing Metrics that Matter
Today, technological innovations are affecting different sectors and transforming businesses around the globe. While incorporating new tech into a business is a smart strategy, it has become quite challenging for law firms to win the competition. The reason is that every law firm, whether small or big, is striving to get an edge over its […]
Clienting #40: Ben Sessions Knows Technical SEO
Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising. Ben (The Sessions Law Firm) is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients & cases. What is Ben doing for his […]