At Clio’s 2018 Legal Technology Conference, Gyi Tsakalakis & Kelly Street spoke about what you actually need to know about search marketing for your law firm. They cover trends to know, which trends to ignore, and the steadfast best practices of online marketing. Expert SEO & SEM Advice for Your Firm Not enough time to […]
The Basics of Email Outreach
Basics of Email Outreach with Recommendations for Each Step Outreach is a time-consuming and manual process. Cold emailing local organizations and asking them to endorse or collaborate requires research, patience and diligence. Even if your content is great, odds are you will still encounter a lot of silence or rejection. The purpose of outreach is […]
Case Study: Personal Injury Law Firm
A personal injury law firm came to AttorneySync after their previous SEO firm wasn’t getting results. As a truck and car accident law firm, a competitive SEO strategy and effective website are essential to build your practice. Two of the many news articles and stories that resulted from the pothole campaign we put together for […]
Clienting #24: Chris Gober on Marketing a Niche Practice
Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele. Most of The Gober Group‘s clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his credentials while reinforcing his […]
Clienting #23: Greg Siskind Literally Wrote the Book on Legal Marketing
Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm’s marketing efforts. Greg launched the first small law firm website by teaching himself HTML coding in the early 1990’s. Greg shared his process for breaking down legal content for blog posts, social media, and gaining PR. Greg wisely points out that legal marketing doesn’t […]