Using Local Falcon to Track Local Law Firm SEO Results

Gyi Tsakalakis
January 14, 2021
Local Falcon Competitor Report for Personal Injury Attorney in South Florida

Yesterday, when I posted about Michigan's most visited personal injury website, I received some questions about a few of the screenshots (sorry about the quality of those by the way, was moving too fast). One image that folks seemed particularly interested in was the Local Falcon scan report.

Local Falcon is one of my go-to tools for analyzing local search visibility. I can't tell you how many times lawyers that "thought they were the local share of voice leader" (or more likely were told that by their marketing people) are dismayed to learn just how limited their local SEO visibility actually is. For example, in report above, I can tell you that several of the south Florida PI lawyers that claim "market dominance," aren't even in the top five.

Fairly recently, Local Falcon rolled out their version 3.0:

What's New in Local Falcon 30 from Trevor Grace on Vimeo.

Some of our favorite new features include:

  • Share of Local Voice (SoLV) Reports to understand your visibility
  • Import locations via oAuth by directly connecting a GMB account
  • Run multiple scans concurrently
  • Customize scan grid points
  • Competitor Tracking
  • Animated trending view

The animated trending view is particularly useful to monitor how your visibility is trending over time. In other words, whether what your agency is doing is improving your law firm's local pack visibility.

One question that regularly comes up in the context of SEO tools is: But is it accurate?

One thing I really like about Local Falcon is the Is Local Falcon Accurate page. Tool providers that provide transparency into how their tool works, including its limitations, win my business every single time.

Wondering how your firm stacks in your local SEO landscape? Drop us a line, we'd be happy to run a scan for you on the house.

Local Falcon power user? Drop us some of your best tips in the comments. Using another local SEO visibility tool? We'd love to hear what you're loving.

Gyi Tsakalakis
Co-Founder of AttorneySync
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