Lawyers who understand their firm's meaningful data will win the future. One particularly important context for data is how your clients find, contact, and hire you online. For most firms, Google Analytics (GA) is the go-to source for web analytics data. Unfortunately, GA can be a bit overwhelming out-of-the-box. Fortunately, by connecting GA data to Google Data Studio (GDS), you can visualize and customized your GA reports to glean important insights.
One way to get started with GA in GDS, open GA and navigate to Customization -> Dashboards.
GA lists three GDS report templates to choose from:
For this example, let's work with the Acquisitions Overview template. With this report, we can gain insight on things like:
Obviously, this is just the basic GDS Acquisitions Overview template. In addition to the other reports listed in GA, there are also templates in the GDS Gallery. Better still, if you just search GDS templates, you'll find a lot free GDS templates that have applicability to law firms and legal publishers.
While this basic template has some use, especially if you're struggling to create dashboards in GA, one of the real superpowers of GDS are the data connectors. Put simply, you can connect data from a variety of sources all in one place, including:
As of now, there are also over 300 Partner Connectors listed in the GDS Connector Gallery including:
Now you can visualize the performance of your data all in one place without overpaying a proprietary platform a lot of money every month!
Already using Google Data Studio at your law firm (or other business)? We'd love to hear from you and share your examples.
On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local Service Ads Additional Terms Many people are arguing that lawyers cannot participate in Local Services Ads, as this would constitute a per se violation of the Rules of Professional Conduct related to […]
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But here’s the kicker: instead of keeping users within its ecosystem, […]
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I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
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Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
When you think of "marketing," what's the first thing that comes to mind? Ads? SEO? Social Media? What about: Helping others?Taking the lead? Rallying around your community? Need an example? Learn from Bart Siniard at Siniard Law Injury Attorneys efforts to help rebuild Mary's Pit BBQ. These efforts aren't about marketing. They're about supporting a […]
