Lawyers who understand their firm’s meaningful data will win the future. One particularly important context for data is how your clients find, contact, and hire you online. For most firms, Google Analytics (GA) is the go-to source for web analytics data. Unfortunately, GA can be a bit overwhelming out-of-the-box. Fortunately, by connecting GA data to Google Data Studio (GDS), you can visualize and customized your GA reports to glean important insights.
One way to get started with GA in GDS, open GA and navigate to Customization -> Dashboards.
GA lists three GDS report templates to choose from:
- Audience Overview
- Acquisitions Overview
- Behaviors Overview
For this example, let’s work with the Acquisitions Overview template. With this report, we can gain insight on things like:
- How diversified is our client acquisition across channels?
- Which traffic source and medium combinations deliver our largest number of potential client inquiries?
- What is our return on ad spend and return on investment in various advertising and marketing campaigns?
- How is our potential client acquisition trending over various time periods?
Obviously, this is just the basic GDS Acquisitions Overview template. In addition to the other reports listed in GA, there are also templates in the GDS Gallery. Better still, if you just search GDS templates, you’ll find a lot free GDS templates that have applicability to law firms and legal publishers.
While this basic template has some use, especially if you’re struggling to create dashboards in GA, one of the real superpowers of GDS are the data connectors. Put simply, you can connect data from a variety of sources all in one place, including:
- Google Search Console (more to come on this in future posts)
- Google Ads
- Google Sheets
As of now, there are also over 300 Partner Connectors listed in the GDS Connector Gallery including:
- Active Campaign
- Bing Webmaster Tools
- Facebook Ads
Now you can visualize the performance of your data all in once place without overpaying a proprietary platform a lot of money every month!
Already using Google Data Studio at your law firm (or other business)? We’d love to hear from you and share your examples.