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Better online legal marketing.

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Core Services:


What We Do:

"We help lawyers earn meaningful attention online because that's where clients are looking."

- Gyi Tsakalakis

Frequently Asked Questions:

Here are answers to a few questions we are regularly asked. Don't see your question listed here? Please ask us.

Who are you, and why should I trust you?

Honestly, you shouldn't trust us until we have earned it. We have been helping lawyers use the internet to get clients since 2008. We are eager to earn your trust.

What makes you different from your competitors?

No long-term contracts. Meaningful results (like potential client inquiries). We’ll keep you informed about what we’re doing and why we’re doing it. We won’t work with your competitors.

Can you show me examples of your previous work?

Sure, but let's get to know each other first. Sending you arbitrary examples, without knowing you and your firm's needs, will likely be unhelpful.

What’s your experience in my industry?

We’ve worked with over 100 law firms across the United States in a variety of practice areas. We’ve been helping lawyers market themselves online since 2008.

Isn’t SEO really just about writing stuff online?

No. No matter how much you write online, if search engines can't properly crawl and index your pages, if other people don’t talk about, share and link to your pages, you’re going to have a hard time earning clients.

What are your most important SEO techniques?

In addition to laying a strong technically sound foundation, we help develop great search-mindful content and get it in front of people who are ready, willing and able to link to it and further publicize it.

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Have online legal marketing questions?

Get Answers.

Whether you're just getting started online, or need your existing web presence to work harder, we can probably help.

We offer a variety of online legal marketing services.

Find out what we can do for you.

No long-term contracts – We offer our services on a monthly basis.

Meaningful results – We get meaningful results (like potential client inquiries) for our clients.

Transparency – We’ll keep you informed about what we’re doing and why we’re doing it.

How Google’s Local Knowledge Panel Might Impact Your Law Firm

You may have noticed that Google has been really shaking things up in their local search results. In this post, we’ll explore some of the things that lawyers and legal marketing folks should be taking into account to earn meaningful attention from potential clients. Let’s take a look at a Google search result for “attorneys […]

Integrated Legal Marketing

(image credit: Rand Fishkin Why SEO That Used to Work, Fails) “I absolutely believe the real integration opportunity, and way [for] most small business owners to blow their competition out of the water, is the intentional blending of online and offline tools and tactics around a single marketing strategy.” – John Jantsch (as cited by […]

Are You Winning Potential Client Micro-Moments?

When people need to find a lawyer, they typically start their search by asking people they know and trust. This isn’t new. However, how they ask people they know and trust is changing a lot. Remember writing letters? Remember party lines? Remember email? For better and worse, legal services consumer behavior has changed. More and […]

Are Online Reviews Killing Your Return on Ad Spend?

There’s an attorney here in Chicago who spends money on television advertising. However, when you search on this attorney’s name in Google, you get the above review summary from the firm’s Google My Business page. That same search also turns up other review sites that contain reviews like: Some lawyers might not find this surprising. […]

Law Firm Websites & Doorway Pages

Have you been creating pages on your law firm website that don’t offer clear, unique value? If so, you might be vulnerable to a new Google ranking change intended to target doorway pages. With the web going nutty over the announcement of the mobile-friendly update, less attention has been paid to another update. On March […]

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We Know Our Stuff:

“I first saw Gyi Tsakalakis speak two years ago at a marketing conference. I have followed him ever since for his knowledge and wisdom on internet marketing. Our firm has incorporated many of his tips into our marketing efforts. He's a good one!”

- D White
Boston, MA