100% (not provided) Solutions

Gyi Tsakalakis
September 25, 2013

At the time of writing, according to (Not Provided) Count, we'll hit 100% (not provided) on 29th November 2013. There's plenty of debate and discussion about what this might mean for Google, users and marketers. I'm more interested in where we go from here.

Here are a bunch of great posts addressing the (not provided) issue:

Breaking Up With Your Keyword Data

From the Post: Every time I see an SEO report that includes things like year-over-year or month-over-month data broken down by keyword or non-branded organic traffic, I die a little inside. Why you ask? Because it’s junk data.

Not Provided Keywords – SEO Reporting Without Keyword Data

From the Post: Myth: I can just look at the keyword data that remains for a trend if it isn’t exact.
Reality: You can’t take credit for an increase/decrease in non-branded keyword traffic when you’re missing data. The keyword data that remains is a statistically unsound sample and can’t be relied on for even a trend.

Smarter Data Analysis of Google's https (not provided) change: 5 Steps

From the Post: Establish macro context, Understand the performance profile of the (not provided) traffic, Match up performance profile to Brand & Non-brand visits, Tentative conclusions, Landing page keyword referral analysis.

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?

From the Post: finding opportunities to improve a page's performance or its ranking. If you see that a page of yours is receiving a lot of search traffic, or that a keyword is sending a lot of search traffic (or even a little bit of search traffic), but the page is not ranking very well, you know that by improving that page's ranking you have an opportunity to earn a lot more search traffic.

Another, Better Way to Tackle (not provided)

From the Post: Harness Paid Data.

Is (Not Provided) Driving You Crazy? Get Some of Your Data Back

From the Post: This is why you want to break out Landing Pages separate from the Overall numbers. With our downloadable spreadsheet, you can break out the traffic to a site’s top Landing Pages to determine if any branded bias exists for your site, as well.

(not provided)—Distilled’s thoughts in review

From the Post: Here are five of our posts that deal either with (not provided) explicitly or the changing conception of keywords generally.

How to Analyze Google Analytics (not provided) Data

From the Post: One potential way to estimate the number of branded keywords that are coming from logged in Google users is to look at historical data.

How to Understand Your Google “Not Provided” Traffic

From the Post: Perhaps more importantly, the same basic methods can be applied to other phrases (replacing your brand with another keyword segment – in my case, “seo” is a logical option – determining what percentage of our traffic is from “seo”-based phrases. You may be inclined to attempt to over-analyze your data. However, the closer the core metrics (pageviews for example) are, the less accurate your conclusions will be.

Unmasking (Not Provided) Goal Completions in Google Analytics

From the Post: Create Custom Reports for branded, non-branded, & (not provided) Goal Completions.

(not provided) Data: 4 Ways to Dig Deeper

From the Post: Compare Google Analytics Keyword Data to Google Webmaster Tools Data.

Have additional ideas about coping with the 100% (not provided) future? Please, please, please share them below.

Gyi Tsakalakis
Co-Founder of AttorneySync
Notify of
Inline Feedbacks
View all comments

Let's Discuss Your Growth

Helping law firms grow profitably with digital marketing and can prove it.

Barry Conybeare

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

Let's Talk

How can we help?

More From Our Blog

June 8, 2023
On Local Law Firm SEO Rank Tracking and Reporting

Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]

Read More
June 7, 2023
On Attribution

John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]

Read More
March 22, 2023
I asked ChatGPT to Recommend a Personal Injury Law Firm

I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]

Read More
February 17, 2023
My Take on Google Search's Guidance on AI-Generated Content & Law Firm SEO

If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]

Read More
February 16, 2023
Google Adds New SEO Best Practices for Links

If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]

Read More
February 1, 2023
Authenticity & Engagement

The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]

Read More
January 19, 2023
ChatGPT for Legal Marketing

The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]

Read More
May 26, 2022
SEO Expectations for Law Firms

How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]

Read More
May 6, 2022
Who Should Do Marketing?

And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram