100% (not provided) Solutions

Gyi Tsakalakis
September 25, 2013

At the time of writing, according to (Not Provided) Count, we'll hit 100% (not provided) on 29th November 2013. There's plenty of debate and discussion about what this might mean for Google, users and marketers. I'm more interested in where we go from here.

Here are a bunch of great posts addressing the (not provided) issue:

Breaking Up With Your Keyword Data

From the Post: Every time I see an SEO report that includes things like year-over-year or month-over-month data broken down by keyword or non-branded organic traffic, I die a little inside. Why you ask? Because it’s junk data.

Not Provided Keywords – SEO Reporting Without Keyword Data

From the Post: Myth: I can just look at the keyword data that remains for a trend if it isn’t exact.
Reality: You can’t take credit for an increase/decrease in non-branded keyword traffic when you’re missing data. The keyword data that remains is a statistically unsound sample and can’t be relied on for even a trend.

Smarter Data Analysis of Google's https (not provided) change: 5 Steps

From the Post: Establish macro context, Understand the performance profile of the (not provided) traffic, Match up performance profile to Brand & Non-brand visits, Tentative conclusions, Landing page keyword referral analysis.

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?

From the Post: finding opportunities to improve a page's performance or its ranking. If you see that a page of yours is receiving a lot of search traffic, or that a keyword is sending a lot of search traffic (or even a little bit of search traffic), but the page is not ranking very well, you know that by improving that page's ranking you have an opportunity to earn a lot more search traffic.

Another, Better Way to Tackle (not provided)

From the Post: Harness Paid Data.

Is (Not Provided) Driving You Crazy? Get Some of Your Data Back

From the Post: This is why you want to break out Landing Pages separate from the Overall numbers. With our downloadable spreadsheet, you can break out the traffic to a site’s top Landing Pages to determine if any branded bias exists for your site, as well.

(not provided)—Distilled’s thoughts in review

From the Post: Here are five of our posts that deal either with (not provided) explicitly or the changing conception of keywords generally.

How to Analyze Google Analytics (not provided) Data

From the Post: One potential way to estimate the number of branded keywords that are coming from logged in Google users is to look at historical data.

How to Understand Your Google “Not Provided” Traffic

From the Post: Perhaps more importantly, the same basic methods can be applied to other phrases (replacing your brand with another keyword segment – in my case, “seo” is a logical option – determining what percentage of our traffic is from “seo”-based phrases. You may be inclined to attempt to over-analyze your data. However, the closer the core metrics (pageviews for example) are, the less accurate your conclusions will be.

Unmasking (Not Provided) Goal Completions in Google Analytics

From the Post: Create Custom Reports for branded, non-branded, & (not provided) Goal Completions.

(not provided) Data: 4 Ways to Dig Deeper

From the Post: Compare Google Analytics Keyword Data to Google Webmaster Tools Data.

Have additional ideas about coping with the 100% (not provided) future? Please, please, please share them below.

Gyi Tsakalakis
Co-Founder of AttorneySync
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

Let's Discuss Your Growth

Helping law firms grow profitably with digital marketing and can prove it.

Barry Conybeare

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

Let's Talk

How can we help?

More From Our Blog

May 3, 2025
Non-Brand 📉 𝗕𝗿𝗮𝗻𝗱 📈

Here's a recent Google SERP for "𝘄𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗮𝗿 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁 𝗹𝗮𝘄𝘆𝗲𝗿𝘀 𝗶𝗻 𝗽𝗵𝗶𝗹𝗮𝗱𝗲𝗹𝗽𝗵𝗶𝗮." Ads? ❌LSAs? ❌Local Pack? ❌Links? ❌ 🔷 AI Overview? ✅ 6 firms listed. Only one tiny 🔗. Click the 𝗦𝗵𝗼𝘄 𝗺𝗼𝗿𝗲 button? 𝗬𝗼𝘂 𝗴𝗲𝘁: Here's a more detailed look at some of these firms: THE PEARCE LAW FIRM, P.C.Edith Pearce, […]

Read More
April 25, 2025
Do Confidentiality Rules of Professional Conduct Prohibit Use of Google's Local Services Ads?

On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local Service Ads Additional Terms Many people are arguing that lawyers cannot participate in Local Services Ads, as this would constitute a per se violation of the Rules of Professional Conduct related to […]

Read More
March 13, 2025
Lawyerist + Lunch Hour Legal Marketing Collaboration

Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]

Read More
March 11, 2025
ChatGPT Legal Services Consumer Journeys and Marketing Attribution

As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But here’s the kicker: instead of keeping users within its ecosystem, […]

Read More
March 10, 2025
Law Firm Brand Amplifies All Marketing

When law firms contact us, they usually want to talk: • PPC Ads • SEO Rankings • Lead Generation Very few want to talk: • Brand • Trust & Recognition • Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]

Read More
March 6, 2025
Artificial Intelligence Overviews (AIO) in Legal SEO

According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics. AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com (48 […]

Read More
February 27, 2025
You Can’t Hire for Law Firm SEO If You Don’t Understand It

I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]

Read More
February 26, 2025
Law Firm SEO Success Isn't What You Think It Is

If you’ve spent any time on LinkedIn, you’ve likely seen posts from law firm SEO experts showing off charts with an “up and to the right” trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And it’s not just the agencies celebrating—𝗹𝗮𝘄 𝗳𝗶𝗿𝗺𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗵𝗶𝗿𝗲𝗱 𝘁𝗵𝗲𝗺 […]

Read More
February 15, 2025
What "Meh, Links" Means

Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
Testimonials on this site are from examples of real client results. The results you see are not typical. They do not guarantee similar results. Individual results may vary based on a variety of factors. Your results may vary.
envelope
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram